Below are the new features and updates in the November 2020 release for Google Ads Editor version 1.5. Download the newest version of Google Ads Editor.
Filter by account, campaigns, ad groups or all items with the same label
You can now filter by campaigns, ad groups or all items that share the same label.
- Open Shared Library.
- Click on the Labels section in the tree view.
- Select the labels you want to filter by and right-click them.
- Choose from one of these options:
- Select associated account in the tree view: See the account with labels you selected.
- Select associated campaigns in the tree view: See all campaigns with the labels you selected.
- Select associated ad groups in the tree view: See all ad groups with the labels you selected.
- Select all associated items in the tree view: See both campaigns and ad groups with the labels you selected.
Filter by label
You can now filter by labels you’ve created.
- Open Shared Library.
- Click on the Labels section in the tree view.
- Select the labels you want to filter by and right-click them.
- Select Filter on selected labels to add a filter for these labels.
You’ll be taken to a search that shows all items with the selected label that you choose to filter by.
Image assets
Full support for image assets is now available.
Shortcut to jump to previous type
Use the keyboard shortcut ctrl+tab (Windows) / alt+tab (Mac) to see the last item type you visited. For example, if you visit campaigns and then keywords, using this shortcut will take you back to campaigns.
Improved messages for account limit errors
You’ll now see more detailed error messages when a file you’re uploading exceeds an account limit.
Update to statistics columns
With the addition of 16 new data columns, and 4 removed, the data available in Editor now matches the newest version of Google Ads.
Check ad strength for responsive search ads
You can now check the ad strength of your responsive search ads. Open your responsive search ads, select one or more and click Check ad strength on the toolbar.
Ad strength is based on edits of the ads themselves and keywords in the same ad group. This tool can be used to evaluate a new ad before uploading and publishing.
Check ad strength for responsive display ads
The 'Ad strength' column is also available for responsive display ads.
Detailed recommendations
More details have been added to account recommendations.
When you hover over the blue light bulb icon, a tooltip will now appear that shows you the estimated increase in OptiScore for this recommendation. You can also apply or unapply a recommendation from this tooltip.
- The blue light bulb represents recommendations that you’ve already applied.
- The blue light bulb outline represents opportunities for new recommendations.
This addition makes it easier to see the impact of a recommendation and apply it in one click.
Merchant feed for app campaigns
You can now specify a merchant ID under Shopping settings for app campaigns.
Dynamic ads feed
Editor can attach dynamic ads feeds, such as Education and Flights, to various campaign types, including app campaigns.
Tips for new users
If you’re new to Editor, you’ll see a short tutorial with tips on how to use the various tools available.
App – Pre-registration campaigns
Full support is now available for App – Pre-registration campaigns and the corresponding ad type.
Business name for Local ads
Local ads now have 'Business name' as a new field in Editor.
More recommendations
New recommendation types are available for target ROAS bidding, bidding more efficiently with Maximise conversions, ad creatives, raising your budget based on traffic, pausing poorly performing keywords and improving your responsive search ads.