When using Editor, you may encounter error messages. This article shows you what the most common error messages mean, how to fix them, and provides links to helpful resources.
Check the community forum to determine if what you’re experiencing is a known issue.
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Error |
What it means |
How to fix |
Resources |
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“Fatal Error” "Editor has received an unexpected response from our server which it can't properly process. This often happens when you attempt to post something which has been deprecated or is no longer supported. Please follow the link below" |
Editor has received an unexpected response from the API. This often happens when you attempt to use a feature that has been deprecated in Google Ads or a beta feature that is not yet available for the account you are making changes in. For example, this error could be caused by trying to upload message assets, which are no longer supported. |
Remove the deprecated feature, such as message assets and try to upload again. |
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“Invalid Flexible Reach” |
The targeting options you uploaded aren’t allowed. Since March 30, the API is blocking flexible reach of “Targeting” for demographic dimensions. Only “Observation” is allowed. Typically this error is caused by issues with demographic or audience targeting. |
Remove demographic attributes such as age group or gender. Change your audience or demographic targeting settings within your ad group or campaign to “Observation.” |
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“Limit Exceeded” |
This error is caused by attempting to exceed some type of entity limit in Google Ads. For example, creating more campaigns than are allowed in an account or trying to put too many ads into an ad group. |
Delete some old or unused entities if you are hitting an account limit. Re-organize your account if you’re hitting a lower level limit, such as the number of ads in a single ad group. |
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“InternalApiError. “Google Ads Editor received an unexpected message from Google. Please contact Google Ads support and include in your report the exact error indicated below” "Our server has received data from Editor which it is unable to process. Please follow the link below." |
The API is unable to process data received from Editor. This error is usually caused by a mistake in how you formatted the information entered in Editor. For example, there may be a formatting issue with your CSV import, or you may be using an outdated version of Editor. Alternatively, sometimes this error is caused by a temporary local issue on your end which may self-resolve if you try again later. |
Review the formatting of the data in your CSV file and upload again. Update your version of Editor to the newest one available. Uninstall and reinstall Editor. |
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“Internal Google error. Your request cannot be completed at this time. Please try again later.” "Internal Google error. Your request cannot be completed at this time. Please follow the link below for troubleshooting advice. You may also find more information in the Ads community forum." |
This error can be caused by a technical issue in the API. |
Check the community forum to determine if others are experiencing similar issues. Contact the Google Ads support and report the issue. |
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“Invalid Image” |
An image you attempted to upload doesn’t meet the criteria for file size, dimensions, and animation length. |
Confirm the following specifications:
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“Invalid Headline” |
The headline has a disallowed character, has exceeded the length limit, has too many customizers, or has been formatted incorrectly. |
Review your headlines against the editorial guidelines. For example, apostrophes are not allowed, 30 characters are the limit, and only one customizer may be used. |
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Other “Invalid <ITEM>” type errors, for example: “Invalid campaign type” “Invalid Value” “Invalid detailed demographic” “Invalid. Edit to post” |
You’re applying a setting that’s unavailable for a certain entity. For example, you may have selected the incorrect audience for an ad type or improperly formatted the information entered into a field, such as a URL. “Edit to post” indicates a problem with uploading. |
You can search for the given error type to filter by those entities that have it. Any item that has that error in the edit panel will have a “show violations” link in the error panel that will filter to only entities with that error. Also, you can search through via the advanced search bar. Review the changes you’ve attempted to make and determine which entities Editor has flagged with a red warning. Retry posting and if you are making a large number of changes, try splitting into two separate posts/uploads. |
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“There is a problem with the location. Review and edit your location.” |
This error occurs when obsolete or disallowed geographic targets are selected. |
Not all 5 digit numbers can be targeted as zip codes. Review your location targeting. Read the resources provided. |
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"You encountered a temporary network problem. Please check your network connection and proxy settings and try again, or contact your system administrator if you continue to have trouble." “Connection Error” |
There's an issue with the connection between your computer and our servers of a temporary nature. |
Try each of the following in order:
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Server Error: "[SERVER_ERROR_INTERNAL]" “Google Ads Editor received an unexpected message from Google. Please contact Google Ads support and include in your report the exact error indicated.” |
The API is unable to process data received from the Editor. This error can be caused by an outage on the server-side. |
Update your version of Editor to the newest one available. Uninstall and reinstall Editor. Contact the Google Ads support and report the issue. |
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“Download failed” “[AUTH_ERROR_TWO_STEP_ |
Your email account is not enrolled in 2-step verification. Some accounts you are trying to access require 2-step verification. |
Turn on 2-Step Verification:
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| “Quota Exceeded” error | This type of error is triggered when an important number of requests is made to our servers in a short number of times. This often happens if you are running scripts or making API changes in your account at the same time you are trying to download Google Ads Editor. | Try to schedule scripts to run during down times if possible or just try the action in Editor again at a later time. | Google Ads API |
| CONCURRENT_MODIFICATION |
Multiple processes are trying to update the same entity at the same time. For example, a user in the Google Ads UI is updating the entity at the same time or an internal process on the Google Ads API servers is updating an entity at the same time. |
Wait for about 30 seconds, then retry the request. Ensure that you don’t have any Automated Rules that are modifying the same entities at the same time. |
Manage your Automated Rules |
| [502] Bad Gateway | These errors are usually the result of a transient network issue. |
Since the issue is transient, the best solution is to try the action again later. If this doesn’t work, you can attempt the following:
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"Deadline Exceeded" "Request Timeout" |
This error is triggered when our system doesn’t receive any response after a certain amount of time and can be due to transient network issues or network settings blocking communication. |
Since this issue is transient, our first recommendation is to try again at a later time. If you have already tried multiple times, we’d advise you to check your network settings with your network administrator to make sure communications from and to Google Ads Editor are not blocked. |
Network error when connecting to Google Ads from Google Ads Editor |
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“You don’t have permission to modify this account” “AUTH_ERROR_ “AUTH_ERROR_USER_ |
Editor is having issues authenticating your access to the account. This can occur because you do not have the proper access level, Editor is using outdated login credentials, or you have only recently been granted access. |
To ensure that you have access to the account, try to sign in to the account at Google Ads. If you're unable to sign in, check with the account administrator to make sure you have the correct access level. If you were only recently granted access to the account, please wait approximately 24 hours to download the account in Google Ads Editor. If you have verified your access level and still have issues, you can clear cached login credentials by changing your settings to sign out when exiting Editor (you can uncheck once issue is resolved). |