You can manage Target CPA campaigns in Google Ads Editor in the following ways:
- Download the campaign and update its settings.
- Update ad groups and their contents (for example, add or edit ad groups, ads and keywords).
- Apply a different bid strategy to the campaign.
- Change CPA (cost-per-acquisition) bids.
To setup conversion tracking (required for Target CPA) you must log in to your Google Ads account at https://ads.google.com/:
- Create a new Conversion Optimiser campaign.
- Set up conversion tracking (required for Conversion Optimiser).
It's possible to copy and paste (or export and import) a Target CPA campaign and keep the bid strategy. If you paste or import a Target CPA campaign, the newly created campaign uses manual CPC bidding instead of the original bid strategy.
For an overview of Conversion Optimiser, visit the Google Ads Help Centre.