Target CPA in Google Ads Editor

You can manage Target CPA campaigns in Google Ads Editor in the following ways:

  • Download the campaign and update its settings.
  • Update ad groups and their contents (for example, add or edit ad groups, ads, and keywords).
  • Apply a different bid strategy to the campaign.
  • Change CPA (cost-per-acquisition) bids.

To setup conversion tracking (required for Target CPA) you must log into your Google Ads account at https://ads.google.com/:

  • Create a new Target CPA campaign.
  • Set up conversion tracking (required for Conversion Optimizer).
It's possible to copy and paste (or export and import) a Target CPA campaign and keep the bid strategy. 

For an overview of Target CPA visit the Google Ads Help Center.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue