Manage bid strategies in Google Ads Editor

The following bid strategies are available in Google Ads Editor. You can use bid strategies for new or existing campaigns in your account:

• Target ROAS
• Target CPA
• Target impression share
• Maximize conversions
• Maximize conversion value
• Maximize clicks
• Manual CPC
• Manual CPM
• Manual CPV

You can also apply any portfolio bid strategies to campaigns in your account. New portfolio bid strategies cannot be created in Editor.

View and edit bid strategies

To view the existing bid strategies in an account, refer to two columns on the Campaigns tab: Bid strategy type and Bid strategy.

To edit the bid strategies for one or more items in an account, follow these steps:

1. Select the Campaigns tab.
2. Select one or more campaigns in the data view.
3. In the edit panel, click the Edit link in the “Bid strategy” section.
4. Select the bid strategy that you want to apply.
5. Click OK.

Import bid strategies in bulk

To update multiple bid strategies using CSV import or the "Make multiple changes" tool for campaigns include the "Bid strategy type" and "Bid strategy" columns in your list of items to add or update.

The following example shows campaign import with bid strategy information.

Campaign	Bid Strategy Type	Bid Strategy Name	Enhanced CPC	Target CPA	Target ROAS	Maximum CPC bid limit
Campaign using Manual CPC	Manual CPC		Enabled
Campaign using Manual CPM	Manual CPM
Campaign using Manual CPV	Manual CPV
Campaign using Maximize conversions	Maximize conversions
Campaign using Target CPA	Target CPA			12.34
Campaign using Target ROAS	Target ROAS				12.34%
Campaign using Maximize clicks	Maximize clicks		Enabled			12.34
Campaign using a portfolio strategy		My portfolio strategy

Here are a few notes about including bid strategies in imports:

• To apply portfolio bid strategies, use the “Bid strategy Name” column. When this column has a value in it, Google Ads Editor ignores the “Bid strategy type” column.
• To use standard bid strategies, use the “Bid strategy type” column. For example, you can enter “Target CPA” to use a standard Target CPA bid strategy."
• Portfolio bid strategies in the bid strategy column are case sensitive. For example, if your Google Ads shared library includes a bid strategy called "My Bid Strategy," Google Ads Editor doesn't recognize "my bid strategy" as the same strategy.

Within Google Ads Editor, you can apply various bid strategy combinations for campaigns, ad groups, and keywords. However, Google Ads only allows certain combinations. You'll see a warning message if you attempt to post a bid strategy that Google Ads doesn't allow.