Create and edit mobile app engagement ads

You can use Google Ads Editor to create and edit mobile app engagement ads. These ads help you re-engage your existing users with ads that deep link to specific screens within your mobile app.


  1. In the account tree, select the account that has the campaign you’d like to edit.
  2. In the type list, select Ads.
  3. Select App engagement ads or Image app engagement ads.
  4. To create a new ad, click Add app engagement ad or Add image app engagement ad. Then, select the ad groups where you want to add the ad and enter the required information in the edit panel.
  5. To edit existing ads, select the ads you’d like to change and edit the fields in the edit panel. 
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