Version 11.4

Google Ads Editor version 11.4 adds several new features, including support for app extensions, review extensions, target CPA bid strategy, frequency capping, and mobile app installs campaigns. Download the newest version of Google Ads Editor.

Faster campaign creation

The “Add campaign” button now has a drop-down menu that lets you select which campaign type to create. When you create campaigns this way, certain default settings specific to campaign types will be set. For example, for video campaigns, bidding is set to Manual CPV, video settings are enabled, and two content exclusions are pre-configured. For Shopping campaigns, languages are set to “all.”

Ads and extensions are separated in navigation

In the type list, ads and extensions are now separated into two sections: “Ads” and “Ad extensions.”

App extensions

You can now create and edit app extensions in Google Ads Editor. App extensions showcase your mobile or tablet app by showing a link to your app below your ad.

Review extensions

Google Ads Editor now fully supports review extensions, which highlight third-party reviews in your ads.

Mobile app installs

You can now create mobile app installs campaigns for your Display Network ads in Google Ads Editor.

Broad match modifier in duplicate keywords tool

The find duplicate keywords tool now ignores the broad match modifier match type when you select the “Duplicates can have different match types” option.

Target CPA bid strategy

You can now change your campaign’s bid strategy to Target CPA.

Frequency capping

To limit the number of times the same person will see your Display Network ad, you can now edit the frequency capping campaign setting and export it for archiving and sharing. However, CSV import and export aren’t supported.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Center