You can change placement bids individually, or you can change multiple bids at once.
Select and edit specific placement bids
- In the type list, select Keywords and Targeting > Placements.
- Select one or more placements to edit.
- Enter the new bid in the edit panel. When more than one placement is selected, the new bid applies to all selected placements.
Import new placement bids
To import new bids for existing placements, use CSV import or the Make multiple changes tool and include columns for bids.
Advanced bid changes tool
The Advanced bid changes tool provides several ways to edit the bids of the placements you've selected.
Related links
- Learn how to edit keyword maximum CPC bids.
- Find out about first page bid estimates in Google Ads Editor.