Ad scheduling

Ad schedule formats

You can import schedules for campaigns and sitelinks using CSV import or the "Add/update multiple" tools.

The basic format for importing campaign schedules and sitelink schedules is: (Day[time-time])

Campaign schedules (not sitelink schedules) may also include a bid modifier in this format: (Day@bid multiplier%[time-time])

For example, suppose you'd like to schedule a campaign to run Mondays and Wednesdays from 8:00 a.m. until 5:30 p.m, and Fridays from 8:00 a.m. until 5:30 p.m. at 80% of the maximum CPC bid. You would format this schedule as follows:


Notes about formatting ad schedules for Google Ads Editor:

  • Punctuation and symbols such as ( ) @ % and [ ] are important and should not be omitted.
  • Days of the week must be in English: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday.
  • Times must use the 24-hour clock (14:00 not 2:00 pm).
  • Multiple intervals must be separated with semicolons (;).
  • Bid multipliers must be in whole numbers (80% not 80.5%).
  • For campaigns, a missing bid multiplier is equivalent to @100%. For example, (Monday[08:00-17:30]) is the same as (Monday@100%[08:00-17:30]).
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