Location targeting

Set location bid adjustments

To add or update bid adjustments for targeted locations, follow the steps below.

  1. Select Keywords and Targeting > Locations in the type list.
  2. Select one or more locations.
  3. Next to "Bid adjustment" in the edit panel, enter a value from -90% through +900%, inclusive.
A bid adjustment of -90% reduces the bid by 90%, to 10% of the original bid. Likewise, +900% increases the location bid to ten times the original amount. For example, suppose your ad group bid is $2.00, and the targeted location has a bid adjustment of +200%. The bid used for that location will be $6.00.

Related links

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
73067
false