Symbols and colours in Google Ads Editor

The following symbols, colours and typefaces indicate the state of items in your account.

Symbols

  • Plus (+): Addition
  • Delta (∆): Change
  • Minus (-): Deletion
  • Red circle: Error (the item will not post)
  • Yellow circle: Warning (there might be an issue with the item, such as a Google Ads policy violation)
  • Green: Verified for posting (Learn about checking changes before posting)

Colour highlights

After you download recent changes or import a file, colour highlights appear in Google Ads Editor to indicate the following types of changes:

  • Purple: Unposted local change
  • Green: Newly downloaded or imported change
  • Red: Unposted local change that conflicts with a downloaded or proposed change

Typeface

  • Bold: unposted local change
  • Grey: paused or deleted campaign or ad group
  • Strikethrough: deleted item

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