What’s new in Google Ads Editor?
Learn more about new features and updates in the 2026 release of Google Ads Editor version 2.12. Download the newest version of Google Ads Editor.
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New features
Increase Performance Max video limit
The limit for videos has been increased to up to 15 videos per asset group in Performance Max campaigns, giving you more creative options. This expanded capacity allows you to upload a wider variety of creative content, enabling Google's AI to test more video combinations to find what best resonates with different audiences. By providing more diverse assets, you can improve campaign performance and maximize your reach across all of Google's channels.
Tall portrait images in Performance Max asset groups
Google Ads Editor now supports 9:16 tall portrait marketing images for Performance Max asset groups. This update allows you to better reach audiences on vertical-first platforms like YouTube Shorts by providing the necessary high-quality vertical assets for your campaigns.
Video Non-skippable reach and reservation
Google Ads Editor now supports Non-skippable mix campaigns (bumper, standard non-skippable, and 30-second non-skippable in-stream ads). You can create, modify, and post a non-skippable mix by choosing to add videos with different durations of 6 seconds, 15 seconds, and 30 seconds.
Demand Gen campaign enhancements
- New customer acquisition (NCA) goals: Advertisers can now focus specifically on acquiring new customers by targeting and bidding differently for users who have never purchased from their business before.
- Brand guidelines: Advertisers gain greater control over brand consistency in automatically generated formats, with the ability to customize AI-inferred brand elements pre-filled during setup.
- Hotel feed integration: Hotel advertisers can now create more informative ads by pulling property data and imagery directly from their Hotel Center feeds into their Demand Gen ads.
- Global budget floor: To ensure campaign stability, a global minimum daily budget of $5 is now required for all newly created Demand Gen campaigns.
- Streamlined construction flow: A new construction flow tool provides a simplified, step-by-step experience to build optimized campaigns from scratch directly from the "Add Campaign" menu.
Total budget for Search, Shopping, and Performance Max campaigns
Supercharge your sales with the new Campaign Total Budgets feature, which allows you to define a fixed total spend for a specified campaign duration of 3 to 90 days. Designed to streamline management for flash sales and short-burst promotions, this "flighted" budget option eliminates the need for constant manual tweaks while ensuring your total spending limit is strictly respected. By simply setting your total budget and dates, Google will automatically distribute your delivery to maximize performance, and you can even pair it with "Promotion Mode" to rapidly scale traffic and meet high demand during critical promotional periods.
Video bid guidance
Google Ads Editor now provides real-time bid guidance for video brand campaigns during the copy/paste workflow. This feature helps video campaigns bid effectively to achieve their reach or view goals and spend their full budget. These suggestions are calculated based on your budget, campaign duration, targeting criteria, ad format, and estimated auction dynamics to help your campaign reach its full potential.
Text guidelines
Google Ads Editor now supports brand guidelines, allowing you to specify up to 25 term exclusions and 40 messaging restrictions per campaign for Search and Performance Max. Use these controls to ensure AI-automated assets remain compliant with your brand’s unique voice and legal standards while driving campaign performance.
Account-level tracking URL and final URL suffix
This new feature allows you to set a default tracking template and final URL suffix at the entire account level, which is useful for applying a consistent third-party tracking solution across all campaigns. By doing this, all ads in the account will automatically use these settings, saving time and ensuring consistent measurement.
Expanded final URL assets
Review and audit your Final URL Expansion assets more efficiently using the new dedicated reporting tab in Google Ads Editor. This update allows you to view performance data for automatically created assets associated with expanded landing pages, ensuring your automated messaging aligns with your brand goals across Performance Max and Search Max campaigns.
Expose “Pending” and “Ended” status
Manage your account more efficiently with the new explicit campaign status filters in Google Ads Editor. You can now filter for "Pending", "Ended", and "Draft" campaigns separately, providing a clearer distinction from "Removed" status and better alignment with the Google Ads web interface. Additionally, campaigns are now organized in a more logical sorting order to help you quickly identify and focus on the campaigns that are currently or soon-to-be serving.
Link check find and replace URLs
Google Ads Editor now includes a "Link Check Find and Replace" feature that allows users to bulk-update broken URLs identified during link audits. You can either export results with a "Replacement URL" column for offline editing or use the "Paste to Replace" widget to update multiple accounts directly from your clipboard. The system automatically detects replacement pairs in CSV imports and applies them across all entities in a single, consolidated job. For maximum accuracy, the matching logic ignores trailing slashes while maintaining protocol distinctions to prevent connection errors.