Google Ads Editor version 2.6

What's new in Google Ads Editor?

Learn more about new features and updates in the February 2024 release of Google Ads Editor version 2.6. Google Ads Editor is available for 64-bit Windows 10 or later and MacOS 11 or later. Download the newest version of Google Ads Editor

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New features

Google Display ads to Performance Max migration

Editor now supports the migration of Display campaigns to Performance Max campaigns.

Performance Max migration with experiments

New and improved, Editor now supports creating and managing experiments in Performance Max! You can use this to compare the performance of a Performance Max campaign against one or more other campaign types. There is added support for Display to Performance Max migration. In addition, you’ll be able to create experiments for the purposes of comparing campaign performance.

Suggested fields for “Add Responsive Display ad” recommendation

You can now find recommended fields when you apply the “Add Responsive Display ad” recommendation in Editor. Now, the “Add Responsive Display ad” recommendation creates a new ad with pre-populated text and images.

Reserve CPM bidding strategy

Editor now supports Reserve cost-per-thousand-impressions (CPM), a bidding strategy similar to Target CPM. Most campaigns that support Target CPM, excluding Video Sequence campaigns, have a one-time option to upgrade to Reserve CPM. Google Ads Editor version 2.6 doesn’t allow you to transition from Reserve CPM to Target CPM.

Multi-asset responsive video ads

Editor now supports multi-asset ads for video campaigns. You can add up to 5 videos, headlines, long headlines, descriptions, and calls-to-action for each responsive video ad.

Paused by system

Editor now supports the ability to filter various “Paused by system” reasons. One of the possible reasons include “System error,” which may happen when an ad group is copy-pasted in the front-end and issues occur where it could not be copy-pasted properly. Another possible reason is when certain ad group level criteria are deprecated and automatically removed from ad groups. This feature also allows you to review and possibly enable paused ad groups in bulk when needed.

Inline audiences

Editor now supports inline audiences on asset groups and ad groups. Instead of attaching a shared named audience from the library, it is now possible to leverage demographic and audience signals directly on the ad or asset group.

Third-party measurement settings

You can now view account-level third-party measurement settings and make edits at the campaign level. Edits are applicable to Video campaigns.

Deprecated features

Local campaigns

Local campaigns are deprecated and no longer supported in Google Ads Editor. All existing campaigns have been deleted, and you can no longer create new Local campaigns.

Legacy image assets

All legacy feed-based image assets have been migrated to upgraded assets. “Image extensions” views from Google Ads Editor have been removed, and upgraded assets are now under “Image assets.”

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