Date and number formats let you control how your data appears in Google Ads Editor. It provides some common formats to choose from but you can also define your own formats.
This article describes how to set up date and number formats in Google Ads Editor.
Set up date and number formats
You can set up date and number formats in Google Ads Editor through the following steps:
- Select Tools > Settings (Windows) or Google Ads Editor menu > Preferences (Mac).
- On the “Download and display” tab, under Date formats, select the required formats.
- Click OK.
Date format examples
The following table shows date format expressions, descriptions, and compatibility.
Expression |
Output description |
Short format compatible? |
d | The day as a number without a leading zero (1 to 31). | Yes |
dd | The day as a number with a leading zero (01 to 31). | Yes |
ddd | The abbreviated day name ('Mon' to 'Sun'). Only available for long date format. | No |
dddd | The long day name ('Monday' to 'Sunday'). Only available for long date format. | No |
M | The month as a number without a leading zero (1 to 12). | Yes |
MM | The month as a number with a leading zero (01 to 12). | Yes |
MMM | The abbreviated month name ('Jan' to 'Dec'). Only available for long date format. | No |
MMMM | The long month name ('January' to 'December'). Only available for long date format. | No |
yy | The year as a 2 digit number (00 to 99). | Yes |
yyyy | The year as a 4 digit number. | Yes |
The following table shows example date patterns and their corresponding date, month, and year rendering.
Format |
Example |
MM/dd/yy |
09/04/98 |
M/d/yy | 9/4/98 |
d/M/yy | 4/9/98 |
MMMM d, yyyy | September 4, 1998 |
MMM d yyyy | Sep 4 1998 |
yyyy-MM-dd | 1998-09-04 |
d.M.yyyy | 4.9.1998 |
dddd MMMM d, yyyy | Friday September 4, 1998 |
Note: For manual entries (not CSV import or add or update multiple), you can vary the date format slightly, as long as the year, month, and day units are in the same order as your OS date format. For example, suppose your OS uses the format M/D/Y. If you enter 01-31-2014, Google Ads Editor automatically reformats the date as 1/31/14. However, if you enter the units in a different order, such as 2014-01-31, Google Ads Editor prompts you to re-enter the date in the correct order.