Google Ads Editor version 2.2

Learn more about new features and updates in the September 2022 release of Google Ads Editor version 2.2. Download the newest version of Google Ads Editor

New features

Asset libraries

New features include added support for enhanced leveraging of images in asset libraries. Editor also supports:

  • Adding, removing, and renaming images
  • Assigning images to folders
  • Integrating asset library features into the image picker, for example, filtering by folder and searching by asset name
Note: You have the option to download all of your assets or only those which are associated with ads or asset groups, with respective impact on download time.

Notifications are now built into Editor

Starting today, you’ll be able to use notifications to help you get the critical information you need to manage your accounts quickly in Editor. We’ve added alerts to let you know when there are active notifications for review. And, with the new notifications button, you get one-click access to notifications directly from the toolbar.

Note: This includes Editor-specific notifications only. Notifications on the Google Ads web interface may differ.

New UI for editing ad schedules

Editor now provides a dialog to visually edit ad schedules for campaigns and certain ad assets. Previously, ad schedules could only be changed by CSV import or by copying from another campaign or asset.

Support-friendly network logs

Logs containing API errors and details of the operations that triggered them are now provided in an easy-to-understand format.

Out-of-sync indicator

Editor will now periodically check to determine if account changes have been made since the last sync and notify you to sync them if needed.

Note: Not all changes may be detected. It’s still recommended to get recent changes before posting, especially if you've reason to believe others are actively working in the same account.

Global offers

In the shopping settings for Shopping and Performance Max campaigns, you can now choose to:

  • Make the country of sale optional (allow it to be empty or cleared if it’s not already empty)
  • Include support for an optional feed label

Recommended budgets for Video action campaigns

Editor will now show a recommended budget based on your Target CPA bid for Video action campaigns. It will also warn you if your current budget amount is below this recommendation.

Target frequency for video campaigns

Editor now includes full support for Target frequency video campaigns.

Video campaigns with shopping

Editor now supports all video campaign sub-types (except Outstream and Audio) via the shopping setting (Product feed) and product groups.

This feature was added for “Video-Drive Conversions” campaigns with the release of Editor v2.1. Editor v2.2 simply extends this functionality to other video sub-types.

Support for more recommendation types

Editor provides support for additional recommendation types, including the ability to add lead form ads to get more leads.

Basic support for all recommendation types

Basic support for additional recommendation types is now shown in Editor. Recommendation types appear under Recommendations > Other recommendations.

Note: While it’s now possible to see the recommendation description, along with OptiScore and other stats, these basic recommendation types cannot be applied using Editor.

Optimized targeting

The ad group "Targeting expansion" setting slider has been replaced with an "Optimized targeting" setting, which can now be enabled or disabled with a checkbox.

Deprecated features

Gmail display campaigns support

Editor version 2.2 no longer supports Gmail display ads and campaigns.

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