Use first page bid estimates for keywords

To raise keyword maximum CPC bids to their first page bid estimates, use the Advanced bid changes tool:

  1. In the type list, select Keywords and targeting > Keywords.
  2. Select the keywords that you'd like to edit. To filter the list of keywords, you can use advanced search.
  3. Click Edit > Change bids.
  4. Select Raise bids to their first page bid estimates.
  5. Optional: To ensure that the new bids don't exceed a certain limit, check the box next to Set bids no higher than: and enter an amount.
  6. Click Change bids.

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