Performance Max Campaign Modification Request Form

Submitting requests from an email address with admin/standard access to the requested Google Ads account will help expedite the implementation process.

Please fill out one form per account

* Required field

What is the name of the company being advertised? If you belong to an agency, please provide the name of the company that you’re managing the campaigns for. This will help us route your case to the best available agent.
Do you have Admin or standard user access to the account? *
Note: An email communication will be sent to this email ID for security authentication and implementation details.
Please enter valid email address 
Add additional field
Include email address(es) of those you would like to CC on this submission, separated by commas if there are multiple.
Please enter valid email address 
Your email address so we may respond
Type of change requested *

Adding New Negative Keywords

Exclusion level for adding negative keywords *
Select the task type *
Why do you want to use campaign-level negative keywords in Performance Max? To exclude ads from serving: *
For excluding brand traffic in Performance Max, we recommend using externally available campaign-level brand exclusions instead. Are you willing to use brand exclusions for your purpose? *
Google already works to block ads from serving on queries related to sensitive topics, like strong profanity or violence. For other brand suitability purposes, we recommend using externally available account-level negative keywords (Search/Shopping) and/or excluded content keywords (Display/Video) which will apply to all relevant campaign types including Performance Max. Are you willing to use account-level negative keywords and/or excluded content keywords for your purpose? *

To exclude ads from serving on certain content categories (Display), we recommend using the account-level excluded sensitive content feature instead. Are you willing to use this for your purposes

*
To exclude ads from serving on specific placements (Display), we recommend using account-level placement exclusions instead. Are you willing to use this for your purposes? *
We do not recommend using negative keywords for any performance or automation guiding ways, as Pmax does this automatically. Are you willing to allow Google AI to optimize as designed for your campaign? *
Select that apply *
Select that apply *

Thank you for using the recommended alternative feature and getting the most out of Performance Max!

Please visit our Help Center to learn more about available controls in Performance Max and how to use them.

Removing Existing Negative Keywords

Exclusion level for removing negative keywords *

Topic exclusion

Topic exclusion

Placement exclusion

Placement exclusion
Note: Include the exact list names and their MCC ID in the template below from where the list has to be applied.
All instructions for PMax Exclusions must be submitted using the following template. Kindly choose the relevant tab/sheet in the template to provide your instructions to us.

Please download and fill out all necessary details on this pMAX: Request Template and attach it below.  

To give us one-time approval to make the changes you want, please review the approval below  and check the boxes below to submit your request. *
Please check all boxes
https://myaccount.google.com/privacypolicy?hl=$0
Some account and system information will be sent to Google, and support calls and chats may be recorded. We will use this information to improve support quality and training, to help address technical issues, and to improve our products and services, subject to our Privacy Policy and Terms of Service. Translation services may be used in chats and email.
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