Improve Ad strength of your Performance Max campaigns

Ad strength is a real time feedback tool to guide you on the best practices for optimal asset group set-up to maximize performance across all inventory.

Use the Ad strength indicator in the "Edit assets" panel to determine if an Asset group is set up for success.

Best practices for text assets in Performance Max campaigns

Your text assets should include:

	Type	Minimum Requirement	Recommended	Maximum

Headlines

3 headlines

11 headlines

15 headlines, 30 characters each

Long headline

1 headline

2 headlines

5 headlines, 90 characters each

Descriptions

3 descriptions

4 descriptions

5 descriptions, 90 characters each

Business name

1 name

1 name, 25 characters

Note: In text assets, the length limits are the same across all languages. Each character in double-width languages like Korean, Japanese, or Chinese counts as 2 towards the limit instead of one.

I'm done

Best practices for image assets in Performance Max campaigns

Add up to 20 images with at least:

	Type	Minimum Requirement	Recommended	Maximum

Horizontal

1.91:1

1 image

4 images

1200 x 628 pixels

(min 600 x 314 pixels)

20 images

Square*

1:1

1 image

4 images

1200 x 1200 pixels

(min 300 x 300 pixels)

20 images

Vertical image

4:5

2 images

960 x 1200 pixels (min 480 x 600 pixels)

20 images

Store visit goals

1:1

1 image

314 x 314 pixels

20 images

I'm done

Best practices for video assets in Performance Max campaigns

Note: Our system is able to automatically generate videos based on the assets provided. However, we still recommend that advertisers upload at least one video themselves.

Have at least 3 videos of each orientation including one vertical and one square
Videos should be between 10-60 seconds in length

	Type	Minimum Requirement	Recommended	Maximum

Horizontal 16:9

10-60 seconds

1 video

15 videos across all types

Square

1:1

10-60 seconds

1 video

15 videos across all types

Vertical 9:16

10-60 seconds

1 video

15 videos across all types

Learn more about Videos and Video Assets best practices and use the Video Creation Tool to build Youtube-optimized video assets.

I'm done

Best practices for logo assets in Performance Max campaigns

2 logos, 1:1 and 4:1 dimensions

	Type	Minimum Requirement	Recommended	Maximum

Horizontal logo*

4:1

1 image

1200 x 300 pixels (min 512 x 128 pixels)

5 images

*Logos with a transparent background may be rendered on a white background when served in most ads. For this reason, we recommend you upload logos as a square image and to avoid a predominantly white logo on a transparent background.

I'm done

Best practices for URL expansion in Performance Max campaigns

To optimize your URL expansion, be sure that you meet the following guidelines:

Enable Final URL expansion
Add a Page Feed to list URLs you want to prioritize.

If you have pages that you need to exclude from sending traffic to, you can use URL exclusion or URL parameter rules.

	Type	Minimum Requirement	Recommended	Maximum

Final URL

Not required

1 URL

2,048 characters

Display URL path

2 URLs

1 URL

2 URLs, 15 characters each

I'm done

Improve Ad strength of your Performance Max campaigns

Best practices for text assets in Performance Max campaigns

Best practices for image assets in Performance Max campaigns

Best practices for video assets in Performance Max campaigns

Best practices for logo assets in Performance Max campaigns

Best practices for URL expansion in Performance Max campaigns

Congratulations!

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