Set up your Google Ads account for shop sales

To use Google’s shop sales measurement, follow these steps in your Google Ads account.

In this article

• Ensure your Google Ads account is eligible for shop sales measurement
• Contact your Google Ads representative
• Set up your shop sales conversion action
• Find your business type and eligibility

Step 1: Check your eligibility based on your business type

Shop sales reporting is available to eligible retailers, restaurants and automotive OEM/regional dealer groups. Please check the eligibility criteria.

Step 2: Contact your Google Ads representative

If your Google Ads account is eligible, the next step is to contact your Google Ads representative. Your Google Ads representative can then get your account registered for shop sales measurement.

Advertisers who meet the eligibility criteria and are registered for shop sales measurement should automatically receive shop sales counts reporting and shop sales value reporting based on the current default conversion value in their Google Ads account. If you’re interested in uploading hashed in-store transaction data to receive dynamic shop sales values, learn more about account eligibility requirements.

Step 3: Set up your shop sales conversion action

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page that you’re searching for.

After you’re registered for automatic shop sales counts data, you should see the 'Shop sales' conversion action in your Google Ads account.

After that, we recommend that you edit the settings and update the default conversion value of the conversion action.

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop-down in the section menu.
3. Click Summary.
4. Click New conversion action.
5. Click Shop sales.
6. Select Shop sales, and click Continue.
7. Click the 'Shop sales' conversion action that you want to edit.
8. Click Edit settings. You can now make changes to the 'Shop sales' conversion action.
9. If you want to change the attribution model for the 'Shop sales' conversion action, click the Attribution model section, then choose Last click or Data-driven. The attribution model you choose determines how much credit each click gets for your conversions. Learn more about attribution models
10. We recommend updating the default shop sales value. To do this, click the Value section and update the value in the field. We recommend providing a value that reflects the average order value of your sales, as this will help provide better insights when evaluating shop sales data.
    1. Note: If you’re receiving automatic shop sales values, the default value won’t be used. If you’re uploading in-store transaction data, the default value will only be used if you stop uploading eligible in-store transaction data after a period of time.

If you want to upload in-store transaction data, you need to navigate to your Google Ads account to accept the shop sales (uploads) customer data terms after your Google Ads account has been approved. Follow the steps below to read and accept the policy:

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop-down in the section menu.
3. Click Settings.
4. Click and expand the 'Customer data terms' section to view and read the policies. Confirm that you can comply with the policies.
5. Click 'I have read and agree' if you would like to use shop sales measurement.

Determine your business type and eligibility

Shop sales measurement is available for retailers, restaurants and automotive OEMs or regional dealer groups. You can check the following list for examples of eligible shop types. There may be other things not included on the list. If you are unsure, please contact your Google Ads representative.

Business type	Shop examples
Retailers, restaurants and automotive OEMs/regional dealer groups Learn more about shop sales for retailers, restaurants and automotive OEMs/regional dealer groups (beta)	General retail shops that sell a variety of merchandise or specific categories of items like clothing or electronics Grocery shops Hardware shops Office supply shops Auto parts, tyres and repair shops Hair salons or nail salons Restaurants of all types Automotive OEMs/regional dealer groups Service stations

Congratulations! Your Google Ads account is now fully set up to use shop sales. If you want to upload your first-party shop sales data, you need to prepare and upload your shop sales data.

RETURN TO SHOP SALES HOME