Assets are what make your App campaign ads shine and help ensure that your ads are effective. There are 2 types of assets that you can use for your App campaign ads.
- Non-store assets
- Store assets
Learn more About App campaigns and how to Create an App campaign.
Non-store assets
Headlines
Add up to 5 headlines using 30 characters or less for each.
Descriptions
Add up to 5 descriptions using 90 characters or less for each.
Videos
- Videos must be hosted on YouTube.
- Orientation can be landscape, portrait, or square.
- If you don’t have videos to add, Google Ads may make a video ad for you using assets from your campaigns and your app store listing.
Images
- Upload images as .jpg or .png with a maximum size of 5MB:
Ratio Minimum size Recommended size 1:1 200 x 200 1200 x 1200 1.91:1 600 x 314 1200 x 628 4:5 320 x 400 1200 x 1500
HTML5
Before you create an App campaign, consider the following tips for creating your HTML5 assets:
- Currently accepted attributes for HTML5:
- Orientation tags (your assets will appear as full screen ads on the majority of devices)
|
Orientation |
Orientation specified in HTML |
|
Portrait |
Recommended: <meta name="ad.orientation" content="portrait"> Also acceptable: <meta name="ad.size" content="width=320,height=480"> |
|
Landscape |
Recommended: <meta name="ad.orientation" content="landscape"> Also acceptable: <meta name="ad.size" content="width=480,height=320"> |
|
Portrait and landscape |
<meta name="ad.orientation" content="portrait,landscape"> |
- To validate your HTML5 assets before uploading, run your .ZIP file through the Google Ads HTML5 Validator tool.
- Upload your asset as a .ZIP file with a maximum size of 5MB and no more than 512 files within the .ZIP.
- You can upload up to 20 .ZIP files for each ad group.
- UTF-8 must be used for non-ASCII characters.
- The HTML5 asset should have a responsive design because it will render in a range of full-screen display sizes.
- Sound and video are supported for HTML5 ads for App campaigns.
Learn more About HTML5/Playable ads for App campaigns.
Store assets
In addition to the non-store assets you create, Google Ads surfaces store assets, which are automatically created assets, pulled directly from your app store listing such as Google Play. These assets provide transparency into performance and facilitate policy review, appearing alongside your user created non-store assets in reporting tables and custom reporting areas within Google Ads.
The following are considered store assets and are visible in Google Ads Front End (GAFE) and the Google Ads API:
|
Asset Type |
Tool tip content |
|
App video |
Video asset from the store listing showcasing app features |
|
App cover photo |
A key visual from the store listing, representing app theme |
|
App screenshot |
Images from the store listing showing the app's interface |
|
App short description |
Brief summary from the store listing highlighting app purpose |
|
App title |
The name of the app, as listed on the store page |
|
App icon |
The primary visual identifier, sourced from the store listing |
|
App developer name |
Identifies the app creator, pulled from the store listing |
How to resolve disapproved store assets?
The visibility of store assets in Google Ads provides you with the ability to view and resolve both Google Ads and Google Play policy disapprovals for these assets. Each asset type has a specific purpose, and therefore, there are different ways to violate the policy for each asset type.
Learn more about how to Fix ads with policy violations.
You can also monitor your App campaign ad strength, which helps you monitor your ad's effectiveness based on the number and types of assets you include.
