Store sales onboarding guide

About store sales implementation

Use this implementation guide to set up your store sales reporting and measure the impact of your online ad spend on your offline sales.

  • Are you interested in onboarding using the Google Ads API? Learn more.
  • Are you a retailer, restaurant, or automotive OEM interested in having a third-party data partner submit your hashed transaction data to Google on your behalf? Learn how to get started.

As of October 2nd, 2023 Store Sales Direct, the store sales measurement feature available to non-retail and non-restaurant advertisers, will no longer be available for ongoing measurement. We will be simplifying our store sales product offerings to provide a more streamlined experience and to enable us to focus on improving store sales measurement.

  • Store sales improvements, currently available for retail, restaurant, and automotive (beta) advertisers in store visits launched countries will continue to be supported.
  • If interested, please check eligibility for store sales improvements with your Google Ads account team.

If you have any questions regarding this upcoming change, please reach out to your Google Ads account teams.

Set up your Google Ads account for store sales

Step 1: Set up your Google Ads account for store sales

a. Check eligibility based on your business type

b. Contact your Google representative

c. Set up the store sales conversion action

Create custom variables

Step 2: Create custom variables

a. Create custom variables for store sales (optional and applicable only to retail, restaurant, or automotive OEM businesses)
Upload your store sales data

Step 3: Upload your store sales data

a. Choose an upload method

b. Determine your Loyalty Rate and Transaction Upload Rate

c. Format and hash your store sales data

d. Upload your store sales data

e. Check the status of your upload and correct any errors

View your store sales conversions

Step 4: View your store sales conversions

a. See an aggregate of all online and offline conversions

b. Segment by store sales conversions

c. Add a custom column for store sales

d. See store sales conversions reports at the account level

e. Segment your store sales (direct upload) conversions by name (only for non-retail, non-restaurant, or non-automotive businesses)

f. Segment your store sales conversions by custom variables (only for retail, restaurant, and automotive OEM businesses using custom variables)

Use your store sales conversions data

Step 5: Use your store sales conversions data

a. Using store sales with Customer Match


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