Create a Book on Google campaign

Book on Google (BoG) campaigns allow you to display Hotel Ads that redirect users to the BoG booking path, rather than your own landing page. Other than that, they behave just like traditional Hotel Ads campaigns for bidding, targeting, display, and placement.

Follow the steps below to create a Book on Google ad campaign.

Book on Google flow

Book on Google flow [illustration]

Before you begin

Instructions

Book on Google instructions [UI screenshoot]

  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Campaigns.
  3. Click the plus button  then select New campaign.
  4. Enter campaign name.
  5. Select the “Book on Google” booking path.
  6. Select your campaign settings. Learn about each campaign setting
  7. Select a bid strategy.
  8. Set your daily budget.
  9. Click Save and continue.

Related links

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue