An impression is counted each time your ad is shown on Google Search, Google Maps, Gmail, YouTube, or on a Google partner website. Learn more about writing an effective ad for Smart campaigns
Impressions indicate how often your ad is being shown to potential customers. Impressions are good for building brand awareness, or helping people recognize and get familiar with your business.
- The more impressions you get, the more likely you’ll get clicks and calls from potential customers through your ad.
- You aren’t charged for impressions.
Along with the number of impressions your campaign is getting, you'll also find insights on how your ads are reaching people. You might see the locations of where your ads are shown, the age ranges of people who are shown your ads, or how many times your ads are shown on mobile devices.
For troubleshooting ad impressions issues, learn more about why you might not be finding your Smart campaign on Google search results.