Smart campaigns help you track the number of times people took action on your Business Profile after seeing or clicking your ads.
Location actions are a strong signal that someone intends to visit your physical location. To see location actions, you need to be set up and verified with Google My Business, and your accounts must be linked. Learn more about Linking your Business Profile to your Smart campaign
How location actions work
A location action is counted when someone visits your Business Profile after seeing or clicking on your ad.
Actions on your Business Profile
You can see the most frequent actions people are taking on your Business Profile after seeing or clicking your ad.
A few examples of what might be reported:
- Clicks for directions to your location
- Opening hours