Setting up currency and time zone

When you create your account, you'll be asked to choose both a currency type and your time zone. These settings are used to determine how you're billed.

Keep in mind: You can never change the currency or time zone that you choose for your account, so choose these settings carefully.

Choosing your currency

You should select the currency that you want to use to pay your advertising costs. Your choice of currency also affects your choices for paying your bills, such as which payment instruments you can use to pay off your balance. After making your selection, if you decide that you’d rather pay with a different currency, you’ll have to create a new Google Ads account and select the desired currency on the “Billing” page.

Keep in mind

Your currency options may change depending on the country in which you registered your account. In some countries only certain currencies can be used. For example, in Russia it is only possible to pay in RUB, not in other currencies such as USD or EUR.

Choosing your account time zone

Your reports and statistics are affected by the time zone you select. For example, reports that you segment by time will generate results according to your account time zone. Google Ads accounts can be set for most of the world's standard time zones, with more than 200 to choose from.

All time zones must be in full hour or half-hour increments relative to Greenwich Mean Time (GMT). If your local time zone is one of the few offset a quarter-hour from GMT, the Google Ads system can't support your time zone. You'll need to choose a different time zone for your account.

After making your selection, if you decide that you’d rather manage your account using a different time zone, you must create a new Google Ads account and select the desired time zone on the “Billing” page.

Note

  • While you can choose your account time zone, all items on your billing pages only show in Pacific Standard Time (PST).
  • Remember that time zone selection affects only the administration of your account. Your selection doesn't affect the locations where your ad may show.
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