Product Linking: Link Ads Data Hub and Google Ads

Linking Ads Data Hub and Google Ads allows you to utilize detailed event-level data about your Google ad campaigns which can help you improve advertising efficiency. Using the privacy-centric data provided by Ads Data Hub can also help you to gain insights into your audiences while protecting your customers’ privacy, and can also be used for audience activation.

Custom measurement

Ads Data Hub can help you optimize your media efficiency by letting you tailor your ads measurement to your unique business needs with the following features:

• Custom insights: Access to granular ads data and modeling capabilities to align analyses with your specific business objectives
• Customer data: Enrich your analyses by combining Google ads data with your own data in a secure environment
• Direct activation: Turn insights into action with direct integrations with Google buying platforms

Privacy-centric platform

Ads Data Hub provides the following capabilities in a privacy-centric way, offering the highest levels of security for customers and privacy for the end user:

• User privacy at its core: Users can never be identified individually, with strict aggregation rules and privacy checks.
• Customers remain in control of their own data: Google does not have access to customer data, which is kept in a secure environment of their own at all times.
• Transparency for customers: Ads Data Hub provides visibility on how data is being processed when running analyses (for example, history logs and error messages).

More and detailed information about Ads Data Hub can be found here with our in depth developer guide found here.

Before you begin

To link Google Ads and Ads Data Hub, you’ll need administrative access to a Google Ads account. If you don’t have administrative access please reach out to the account owner.

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Link Ads Data Hub to your Google Ads account

1. In your Google Ads account, click the Admin icon .
2. Click Linked accounts.
3. Under "From Google", find "Ads Data Hub”, then click Details.
4. Click Link, and add your Ads Data Hub ID.
5. Click Send.

Unlink Ads Data Hub from your Google Ads account

1. In your Google Ads account, click the Admin icon .
2. Click Linked accounts.
3. Under "Ads Data Hub”, click Details.
4. Find the channel you want to unlink, and click Unlink in the “Actions” column.

Related links

About Product Linking

• About the “Linked accounts” page and Product Linking
• Product Linking: Link your Google Products during the Enhanced Onboarding Experience

Google Products

• Product Linking: Link your Google Business Profile to Google Ads
• Product Linking: Link Ads Creative Studio and Google Ads
• Product Linking: Link Hotel Center and Google Ads
• Product Linking: Link your Merchant Center and Google Ads accounts
• Product Linking: Link Google Marketing Platform and Google Ads
• Product Linking: Link Optimize and Google Ads
• Product Linking: Linking Google Play and Google Ads accounts
• Product Linking: Link Search Console and Google Ads
• Product Linking: Link YouTube channels and Google Ads accounts

Google Partners

• Product Linking: Link Customer Match partners and Google Ads
• Product Linking: Link to Hubspot via Zapier
• Product Linking: Link Salesforce and Google Ads accounts
• Product Linking: Link Shopify to Google Ads
• Product Linking: Link Zapier and Google Ads
• Product Linking: Link Zapier during campaign creation