About forecasts in Reach Planner

Reach Planner provides a forecast for how your media plan might perform, based on your desired audience, budget, and other settings such as geographic location and ad formats (“product mix”). Forecasts are modeled on trends in the ad market as well as the historical performance of similar campaigns run in the past. 

To capture recent trends, forecasts are based on the most recent data available from a time period equal in length to your campaign’s planned dates, up to 92 days. For example, if your campaign is set to run for 14 days, your forecast will draw from the previous 14 days starting from today. Forecasts do not explicitly account for upcoming seasonality and holidays.

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