About payments profile link types and permission

If you have a manager account and one of your client accounts applies for monthly invoicing, you’re required to link your manager account to a payments profile. Linking your manager account to a payments profile allows you to perform certain billing and payment actions. It also prevents any unauthorized billing changes in your account.

See the list of payments profiles linked to your manager account

Note: You must have at least read-only access to the manager account to see the list of payments profiles.

  1. Sign in to your Google Ads Manager account.
  2. Click the tool icon , and choose Payments profile to see the list of payments profile linked to your manager account.

Select a payments profile from the table to see the payments profile’s information card as well as the list of all manager accounts linked to it.To see the list of manager accounts linked to that payments profile, your manager account must have a specific type of access called “Link-management permission."

Link types for manager accounts and payments profiles

There are Google-managed links and user-managed links for payments profiles. With Google-managed links (labelled “Google managed”) only Google support specialists can set up billing for Ads accounts under the manager account. With user-managed links, admin standard, and billing-only users of the manager account linked to the payments profile can set up billing.

Google decides the link type based on the structure of your account, your legal arrangements with Google, or your geographical location.

Permitted actions for different link types

The following table summarizes the actions for Google Ads manager accounts with admin, standard, and billing-only access, based on whether they have a link to a payments profile and the type of link:

Action No link to payments profile Google-managed link User-managed link
View billing/invoice setup
View budget
View all payments profiles linked to manager accounts within hierarchy
View all billing setups and budgets within the hierarchy
View invoices within the hierarchy *
Create/edit account budget  
Change the payments profile that pays for an Ads account    
Change the Ads account’s invoice setup    
Set up billing/Invoice, including consolidated billing    

*If a link existed in the past but was later removed, any billing setups that were created when the link was present will still be visible after the link is removed.

Link-management permission

Link-management permission can be granted to only one manager account per payments profile, but one manager account can have link-management permission to more than one profile. This permission (indicated by a “Yes” in the “Link-management permission” column of the payments profile table) will provide greater visibility and enable Google Ads manager account users to self-manage payments profile links. Admin users of this Google Ads manager account are able to do the following activities related to the payments profile:

  • View all manager accounts (within the hierarchy or outside of it) linked to the payments profile
  • Link any manager account (within the hierarchy or outside of it) to the payments profile
  • Unlink any manager account from the payments profile, if there is no Google Ads account using this payments profile

When an admin user of the manager account with link-management permission invites another manager account to link to the payments profile, an admin user of the invited manager account must accept the link within 30 days for it to become active. If the user of the manager account with link-management permission is also the admin user of the invited manager account, the link will be automatically approved and become active.

Link-management permission automatically granted to your manager account

To check if your manager account has been granted link-management permission, first log in to your manager account. Review the “Link-management permission” column of the payments profile table in your manager account. If you see a “Yes” with a label that says “Automatically granted” in, your manager account has been automatically granted the link-management permission to manage a payments profile. Google grants link-management permission based on the following criteria:

  • The payments profile is linked to only your manager account or a manager account within the same hierarchy.
  • All accounts paid by the above payments profile are only managed by your manager account or any manager account in the same hierarchy.

If you would like to change the manager account who has this permission to manage your payments profile, please contact our support team.

Linking or unlink a payments profile to a Google Ads manager account

Wherever possible, we recommend that you log in to the Google Ads manager account to check if there is already a Google Ads manager account with link-management permission for the payments profile of your interest.

Linking a payment profile to a Google Ads manager account and opt-in to link-management permission

If there is a manager account with link-management permission already linked to the payments profile, admin users of that manager account will have the permission to link other manager accounts to the payments profile. If no manager account has link-management permission, you will need to allow a Google support specialist to link the payments profile to the manager account. In this case, you also have the option to request link-management permission for the linked manager account.

To allow Google to link a payments profile to a manager account and/or grant link-management permission, the primary contact listed in the payments profile or someone who uses an email address with your company’s domain name (for example, “username@companydomain.com”) must send an email to the appropriate Google support specialist, with the following content:

Please use this email as confirmation to link Manager Account xxx-xxx-xxxx to [insert Payments Profile Name AND Payments Profile ID] {OPTIONAL: “with link-management permission”}.

Google will decide the link type based on the structure of your account, your legal arrangements with Google, or your geographical location.

Unlinking a payments profile from a Google Ads manager account

Admin users of a manager account can unlink a payments profile by themselves if both conditions are met:

  • The manager account has link-management permission for the payments profile and
  • There are no Google Ads accounts using this payment profile

You will need to allow a Google support specialist to unlink a payments profile from Google Ads manager account in the following cases:

  • There is no manager account with link-management permission for the payments profile
  • There are Google Ads accounts using the payments profile

To allow Google to unlink a payments profile from a manager account, the primary contact listed in the payments profile or someone who uses an email address with your company’s domain name (for example, “username@companydomain.com”) must send an email to the appropriate Google support specialist, with the following content:

Please use this email as confirmation to unlink Manager Account xxx-xxx-xxxx from [insert Payments Profile Name AND Payments Profile ID]. I understand that all Ads accounts paid by this payments profile will stop serving.

Keep in mind that when you unlink a payments profile, the Google Ads account will stop serving since their billing setups using this payments profile will be deactivated. A new billing setup is required for these Ads accounts to continue serving. The unlinked manager account users will continue to be able to view all invoices, but they will no longer be able to manage the invoices setups using this payment profile.

Change the manager account that has link-management permission

To allow Google to change the manager account with link-management permission for the payments profile, the primary contact listed in the payments profile or someone who uses an email address with your company’s domain name (for example, “username@companydomain.com”) must send an email to the appropriate Google support specialist, with the following content:
Please use this email as confirmation to remove link-management permission from Manager Account xxx-xxx-xxxx and grant the permission to Manager Account xxx-xxx-xxxx for [insert Payments Profile Name AND Payments Profile ID #].
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