About company specializations

Company specializations will be deprecated in 2021 and will be replaced by product capabilities. More information to follow.

Company specializations are a way to recognize and differentiate agencies with specific product expertise in certain areas. This article explains how companies can earn specializations and how specializations are displayed.

Benefits

Specializations recognize companies that earn Partner status and demonstrate increased performance and product expertise in Google Ads products. These specializations are displayed on company profiles and on the Partner badges. You can use specializations to help win business and differentiate yourself in the market based on your company's specific skills.

How to earn specializations

Specializations are given based on criteria including certifications, spend, and company performance in the specialization product area. Learn more about the necessary criteria in How to earn the Google Partner badge.

Company specialization icons

If you qualify for a specialization in one of the product areas, you'll notice the icons in your Partner or Premier Partner badge.
 

Specialization

Search advertising

Search Advertising

Video advertising

Video Advertising

Display advertising

Display Advertising

Shopping advertising

Shopping Advertising

 

How company specializations show on the Partner badges

On online properties (like your website), your company specializations appear as an animated pop-up when a user hovers over the top right of the badge. Each specialization has its own icon.
 

In printed marketing materials (like business cards), the specializations will be listed below the badge in as icons and text. Check out the badge usage guidelines for more details.

How to check your specialization status

If you have admin, standard or read-only access to your company’s Google Ads manager account, you can find your specialization status by going to the Partner program tab in your Google Ads manager account and looking at the Badge status card. If your company has earned a specialization you will see it listed on the badge card. You can click on “View details” to find out more information on:

  • Which specializations your company has earned
  • If your company is at risk of losing a specialization
  • What requirements your company needs to meet to either earn or keep your specializations

Instructions

How to check your specialization status

  1. Go to the Partners program tab.
  2. Find the Badge status card and look for “Specializations”. 
  3. To see more details about your company's specialization status, click View details. 

From the “View details” card click on each specialization to see your company’s status on each requirement. 

What your specialization status means

Specialization status What it means
Not achieved Your company is not meeting the requirements for the specialization area. Expand this section to see more details on the requirements.
Achieved Your company is meeting the requirements for the specialization area. Expand this section to see more details on the requirements.
At risk Your company is no longer meeting the requirements for the specialization area. Expand this section to see more details on the requirements.

 

Frequently asked questions

When your company could be at risk of losing a specialization

As mentioned above in the status table, your company could be at risk of losing a specialization if it stops meeting one or more of the specialization requirements. You'll get a reasonable amount of time to meet the requirements and re-qualify for the specialization.
Keep in mind that we may periodically update specialization qualifications, so you'll want to take note of any notifications about your specialization status that appear in your account.

Losing a specialization

If your company isn't able to meet the specialization requirements, it will lose the following benefits:

  • Rights to advertise specializations
  • Listing of specialization on the Partner badge

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