The total number of people in your target demographics and location. For media plans in Reach Planner, population data are based on:
- Census population: The total number of people in your target demographics and location based on census data.
- Digital population: The total number of people in your target demographics and location who reported using the Internet in the last 30 days.
- TV population: The total number of people in your target demographics and location who reported watching TV in the last 30 days.
- YouTube population: The total number of people in your target audience who can be reached by ads on YouTube during an average 28-day period.
In Reach Planner, changing the population updates:
- The reach percentage
- The population size
- The 'Target rating point' (TRP) and 'Cost per target rating point' (CPP) metrics
Population size doesn’t affect the number of people your media plan can reach.