Understand how budget and goal changes may impact Smart Bidding
Bid simulators help you understand your potential performance at different bid levels. To date, these simulations have only been available for campaigns using manual bidding or Target CPA. To make it easier for you to get more insights from a wider variety of campaigns, we’re adding bid simulator support for the Target ROAS bid strategy and a new budget simulator.
Find the right target ROAS to achieve your goals
The Target ROAS bid simulator shows the relationship between a ROAS target and your key metrics. For example, let’s say you’re interested in seeing how a higher target would impact your performance. Using data from the auctions you participated in over the last 7 days, this tool will show you what would have happened assuming everything else (e.g., your ads, landing pages, competitor ads, competitor bids etc.) stayed the same.
Find your ideal budget to maximize performance
On occasion, you may need to update your budgets for campaigns that use Maximize clicks or Maximize conversions. Like the bid simulator, this new budget simulator will show how these changes could have impacted your performance. This makes it easy for you to find your ideal budget allocation across campaigns.
Learn more about bid, target, and budget simulators in the Google Ads Help Center.
Posted by Sagar Shah, Product Manager, Google Ads