Set up a local product feed

Local product feeds allow you to promote products and services available at your physical locations. You upload data from your store inventories, including a description, photo and price, and Google automatically creates ads showcasing your products for each location.

You’ll add your local product feeds to a Local campaign, which uses these feeds to show ads based on your product inventories at each of your locations. Bear in mind, that you’ll need a Google My Business account before you can create a local product feed.

Learn more about feeds, which are a special tool within the business data section of your account. 

This article explains how to set up a local product feed and then connect it to your Local campaign.

Instructions

There are two ways to connect a local product feed to your campaign:

  1. Google Merchant Center: Link your product and location data from Google Merchant Center to your campaign.
  2. Google Ads: Create a new local product feed in business data and then link to your campaign.

Google Merchant Center

1. Connect feed to your campaign

You can create a local product feed by connecting your Google Merchant Center data directly to your campaign.

Add feed to new campaign

  1. Follow the instructions to Create a Local campaign.
  2. When selecting your Local campaign settings, scroll to the bottom and click Additional settings.
  3. Click anywhere on the 'Product feed' section to expand it. Tick the box for Use a product feed for this campaign.
  4. Select Merchant Center (local product feed) as your feed source.
    1. Select a Merchant Center account.
    2. Enter or paste a list of product IDs from this account, and click Add products.
    3. Drag your IDs into the order in which you want them to appear as ads.

Add feed to existing campaign

  1. Sign in to your Google Ads account.
  2. Go to Campaigns, and open an existing Local campaign.
  3. Click Settings.
  4. Scroll to the bottom of your settings, and click Additional settings.
  5. Click anywhere on the 'Product feed' section to expand it. Tick the box for Use a product feed for this campaign.
  6. Select Merchant Center (local product feed) as your feed source.
    1. Select a Merchant Center account.
    2. Enter or paste a list of product IDs from this account, and click Add products.
    3. Drag your IDs into the order in which you want them to appear as ads.

Google Ads

1. Create a local product feed

First, navigate to the 'business data' section of your account to create a local product feed.

Create local product feed

  1. Sign in to your Google Ads account.
  2. Click the tools icon in the top right-hand corner of your account.
  3. Under 'Setup', click Business data.
  4. Click the plus button and select Local product feed.

2. Format your data

Next, use the columns in the CSV template provided to format your product data in your own spreadsheet. Make sure that you use the exact column names from the template.

Format your data

  1. Download the CSV template to see what data to include in your feed.
  2. Use the exact column names in the downloaded CSV to format the product data in your own spreadsheet:
    1. Rank (required): Number that indicates the order in which your products will show as ads. Every row in this column must be a unique, positive, whole number.
    2. Product Item ID (required): ID for the individual product in your inventory. Can include a max of 50 numbers and letters, but no spaces or special characters.
    3. Title (required): Name of your product that customers will see.
    4. Description (required): Description of your product that customers will see.
    5. Item URL (optional): URL that customers will land on when clicking on this product.
    6. Image URL (required): Image of your product that customers will see. Enter a URL of the image hosted on your website.
      1. File must be a GIF, PNG, JPG
      2. Image aspect ratio must be between 0.67:1 and 1.85:1. Recommended ratio is 1:1 
      3. Image width and height must be more than 360 pixels each. Recommended dimensions are 720x720.
      4. Image size must be less than 11.4MB and less than 6M pixels.
    7. Price (required): Price that customers will see. Number with up to two decimal points, followed by a space and then the currency code (e.g. '10 GBP').
    8. Shop code (required): GMB code for your shop where this item is available.
      • If an item is available at multiple shops, add a new row for each location. You can also add multiple stores to each row (up to 100 per row) by separating them with a semicolon “;”
      • If an item is available at all shops, enter '<all>' in this column.
    9. Sales Price (optional): Discounted price of item that customer will see. Must be less than value in 'Price' column. Number with up to two decimal points, followed by a space and then the currency code (e.g. '10 GBP').

3. Upload your data

Once you’ve finished formatting your spreadsheet, you’ll then name your product feed and upload your data.

Upload your data

  1. Name your product feed.
    1. It’s best to use a short name without any spaces.
    2. Make sure that you don't re-use the name of an old data set or feed that you've removed. Google Ads can only recognise new names.
  2. Upload your spreadsheet file.
  3. Click Apply.

Once uploaded, you can see this product feed under 'Data feeds'. Click on the name of your feed to see the data that was uploaded. You can find and fix any errors in uploading your data under 'Upload history'.

4. Connect feed to your campaign

After uploading your data, you can now add your local product feed to a new or existing Local campaign.

Add feed to new campaign

  1. Follow the instructions to Create a Local campaign.
  2. When selecting your Local campaign settings, scroll to the bottom and click Additional settings.
  3. Click anywhere on the 'Product feed' section to expand it. Tick the box for Use a product feed for this campaign.
  4. Select Google Ads (local product feed) as your feed source.

Add feed to existing campaign

  1. Sign in to your Google Ads account.
  2. Go to Campaigns, and open an existing Local campaign.
  3. Click Settings.
  4. Scroll to the bottom of your settings, and click Additional settings.
  5. Click anywhere on the 'Product feed' section to expand it. Tick the box for Use a product feed for this campaign.
  6. Select Google Ads (local product feed) as your feed source.

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