Set up a local product feed

Promote your local products and services available at your physical locations, including retail shops, restaurants and dealerships. By setting up a local product feed, you can provide shoppers with information that can help them decide when and how to visit your shop. To promote your local products, you’ll need to upload a local product feed that includes your shop inventory, product descriptions, images and prices. Google will automatically create ads showcasing your products across the relevant locations.

This article explains how to set up a local product feed and then connect it to your Local campaign. Once set up, your Local campaign will enable you to showcase product-specific offers (for example, highlighting new menu items, promoting new model launches or highlighting the availability of new phone devices).

Display ad example for Local ads

Eligibility requirements

To promote your products and services in Local campaigns, bear the following criteria in mind:

  • Local campaigns are available in all countries (with the exception of South Korea, due to country-specific government requirements).
  • All products can be shown on the Display Network except those that target legally or culturally sensitive categories (for example, alcohol, gambling or clinical trial recruitment) due to ads personalisation. Learn more about personalised advertising.
  • Products sold through monthly payments or subscription plans are not supported.
  • The following types of products aren’t supported for the EU and Switzerland:
    • Products sold by volume or weight (for example, food products, perfumes, dog food).
    • Energy-efficient products, including some lighting products, heaters, refrigerators, etc. (full list here).

Tip: Be sure to avoid uploading unsupported products to comply with legal market requirements.

Instructions

1. Create a local product feed

First, navigate to the 'Business data' section of your account to create a local product feed.

Create a local product feed

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] in the upper right-hand corner of your account.
  3. Under 'Setup', click Business data.
  4. Click the blue plus button and select Local product feed.

2. Format your data

Next, use the columns in the CSV template provided to format your product data in your own spreadsheet. Make sure that you use the exact column names from the template.

Format your data

  1. Download the CSV template for columns and instructions.
  2. Keep the exact column names in the downloaded CSV and format the product data in your own spreadsheet.

Column

Required?

Description

Rank

Yes

Positive integer to indicate the relative order products will show up in.

Every row in this column must be a unique, positive, whole number.

Product Item ID

Yes

ID for the individual product in your inventory. Alphanumeric string.

Can include a max. of 50 numbers and letters, but no spaces or special characters.

Title

Yes

Name of the product that will be shown in the ad.

String, max. 35 characters.

Description

Yes

Description of the product that will be shown in the ad.

String, max. 127 characters.

Item URL

Yes

URL for landing page with additional item info.

Image URL

Yes

Valid URL that links to an image.

Requirements:

  • File must be PNG or JPG.
  • Image aspect ratio must be between 0.67:1 and 1.85:1. Recommended ratio is 1:1.
  • Image width and height must be more than 360 pixels each. Recommended dimensions are 720x720.
  • Image size must be less than 11.4MB and less than 6M pixels.

Price

Yes

A number with up to 2 decimal places followed by a space and then the currency code. (e.g. '10 AUD')

Store code

Yes

GMB code for your shop where this item is available at that price.

If the item is available at two or more shops but with different prices, create 2 (or more) rows, one for each shop.

For multiple store codes at the same price, you can add multiple shops to each row (up to 100 per row) by separating the codes with a semicolon ';'.

If a product is available in all shops, enter '<all>' in this column.

Sale price

No

Discounted price of the item.

A number up to 2 decimal places followed by a space and then the currency code (e.g. '8 AUD').

Must be less than the value in the 'Price' column.

Note: A minimum of 5 products per shop is required for the campaign to promote your local products. It’s recommended to select 5–10 products.

3. Upload your data

Once you’ve finished formatting your spreadsheet, you’ll need to name your product feed and upload your data.

Upload your data

  1. Name your local product feed.
    • It’s best to use a short name without any spaces.
    • Make sure that you don't re-use the name of an old data set or feed that you've removed. Google Ads can only recognise new names.
  2. Upload your spreadsheet file.
  3. Click Apply.

Once uploaded, you can see this product feed under 'Data feeds' (under Tools and settings--> Setup--> Business data). Select the name of your feed to see the data that was uploaded. You can find and fix any errors from uploading your data under 'Upload history'.

4. Connect the feed to your Local campaign

After uploading your local product feed to your Google Ads account, you can add it to a new or existing Local campaign.

Reminder: A minimum of 5 products per shop needs to be selected for the campaign to serve these ads. It’s recommended that you choose 5–10 products.

Add a feed to a new Local campaign

  1. Sign in to your Google Ads account.
  2. Follow the instructions to create a Local campaign.
  3. While selecting your Local campaign settings, scroll to the bottom and click 'Additional settings'.
  4. Select the 'Product feed' section to expand it. Tick the box that indicates 'Use a product feed for this campaign'.
  5. Select Google Ads (local product feed) as the feed source.
  6. Select the relevant product feed from the drop-down menu. (The feed needs to have been previously uploaded to the Google Ads account.)

Add a feed to an existing Local campaign

  1. Sign in to your Google Ads account.
  2. Go to 'Campaigns' and open an existing Local campaign.
  3. Select Settings.
  4. Scroll to the bottom of your settings and click 'Additional settings'.
  5. Select the 'Product feed' section to expand it. Tick the box that indicates 'Use a product feed for this campaign'.
  6. Select Google Ads (local product feed) as the feed source.
  7. Select the relevant product feed from the drop-down menu. (The feed needs to have been previously uploaded to the Google Ads account.)

Learn more about feeds and how to import and manage your data feeds in this article.

Note: You’ll need to have a Google My Business account to create a local product feed.

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