Set up a local product feed

Promote your local products and services available at your physical locations, including retail stores, restaurants and dealerships. By setting up a local product feed, you can provide shoppers with information that can help them decide when and how to visit your store. To promote your local products , you’ll need to upload a local product feed that includes your store inventory, product descriptions, images, and prices. Google will automatically create ads showcasing your products across the relevant locations.

This article explains how to set up a local product feed and how to connect it to your Local campaign. Once set up, your Local campaign will enable you to showcase product-specific offers (for example, highlighting new menu items, promoting new model launches, or highlighting the availability of new phone devices).

Eligibility requirements

To promote your products and services in Local campaigns, keep the following criteria in mind:

• Local campaigns are available in all countries (with the exception of South Korea, due to country-specific government requirements).
• All products can be shown on the Display network except those that target legally or culturally-sensitive categories (for example alcohol, gambling, or clinical trial recruitment) due to ads personalization. Learn more about personalized advertising.
• Products sold through monthly payments or subscription plans are not supported.
• The following types of products aren’t supported for the EU and Switzerland:
  • Products sold by volume or weight (for example, food products, perfumes, dog food).
  • Energy-efficient products including some lightning, heaters, refrigerators, etc. (full list here).

Tip: Make sure to avoid uploading unsupported products to comply with legal market requirements.

Instructions

1. Create a local product feed

First, navigate to the “business data” section of your account to create a local product feed.

Create local product feed

1. Sign in to your Google Ads account.
2. Click the tools icon in the upper right corner of your account.
3. Under “Setup” click Business data.
4. Click the blue plus button and select Local product feed.

2. Format your data

Next, use the columns in the CSV template provided to format your product data in your own spreadsheet. Make sure to use the exact column names from the template.

Format your data

1. Download the CSV template for columns and instructions.
2. Keep the exact column names in the downloaded CSV and format the product data in your own spreadsheet.

Column	Required?	Description
Rank	Yes	Positive integer to indicate the relative order products will show up in. Every row in this column must be a unique, positive, whole number.
Product Item ID	Yes	ID for the individual product in your inventory. Alphanumeric string Can include a max of 50 numbers and letters, but no spaces or special characters.
Title	Yes	Name of the product that will be shown in the ad String, max 35 characters.
Description	Yes	Description of the product that will be shown in the ad String, max 127 characters.
Item URL	Yes	URL for landing page with additional item info
Image URL	Yes	Valid URL that links to an image Requirements: File must be of type PNG or JPG. Image aspect ratio must be between 0.67:1 to 1.85:1. Recommended ratio is 1:1. Image width and height must be more than 360 pixels each. Recommended dimensions are 720x720. Image size must be less than 11.4MB and less than 6M pixels.
Price	Yes	A number with up to 2 decimal points followed by a space and then the currency code. (E.g. “10 USD”)
Store code	Yes	GMB code for your store where this item is available at the price. If the item is available at two or more stores but with different prices, create two (or more) rows, one for each store. For multiple store codes at the same price, you can add multiple stores to each row (up to 100 per row) by separating the codes with a semicolon “;” If a product is available in all stores, enter “<all>” in this column
Sale price	No	Discounted price of the item. A number up to 2 decimal points followed by a space and then the currency code (E.g. “8 USD”) Must be less than the value in the “Price” column.

Note: A minimum of 5 products per store is required in order for the campaign to promote your local products. It’s recommended to select 5 to 10 products.

3. Upload your data

Once you’ve finished formatting your spreadsheet, you’ll need to name your product feed and upload your data.

Upload your data

1. Name your local product feed.
   • It’s best to use a short name without any spaces.
   • Make sure not to re-use the name of an old data set or feed that you've removed. Google Ads can only recognize new names.
2. Upload your spreadsheet file.
3. Click Apply.

Once uploaded, you can see this product feed under “Data feeds” (under Tools & Settings--> Set up--> Business data). Select the name of your feed to see the data that was uploaded. You can find and fix any errors in uploading your data under “Upload history.”

4. Connect the feed to your Local campaign

After uploading your local product feed to your Google Ads account, you can add it to a new or existing Local campaign.

Reminder: a minimum of 5 products per store is required to be selected in order for the campaign to serve these ads. It’s recommended that you choose 5 to 10 products.

Add feed to a new Local campaign

1. Sign in to your Google Ads account.
2. Follow the instructions to Create a Local campaign.
3. When selecting your Local campaign settings, scroll to the bottom and click “Additional settings”.
4. Select the “Product feed” section to expand it. Check the box that indicates “Use a product feed for this campaign”.
5. Select Google Ads (local product feed) as the feed source.
6. Select the relevant product feed from the dropdown menu (the feed needs to have been previously uploaded to the Google Ads account)

Add feed to an existing Local campaign

1. Sign in to your Google Ads account.
2. Go to “Campaigns,” and open an existing Local campaign.
3. Select Settings.
4. Scroll to the bottom of your settings, and click “Additional settings”.
5. Select the “Product feed” section to expand it. Check the box that indicates “Use a product feed for this campaign”.
6. Select Google Ads (local product feed) as the feed source.
7. Select the relevant product feed from the dropdown menu (the feed needs to have been previously uploaded to the Google Ads account).

Learn more about feeds, how to import and manage your data feeds in this article.

Note: You’ll need to have a Google My Business account to create a local product feed.

Related links

• Create a Local campaign
• Set up business data feeds