Set up a local product feed

 

Local campaigns will be automatically upgraded to Performance Max starting in August. Upgrade Local campaigns yourself in the coming months using the new, one-click tool to unlock additional inventory and formats that reach new customers. Learn more.

Promote the local products and services available at your physical locations, including retail stores, restaurants and auto dealerships. By setting up a local product feed in Google Ads, you can provide shoppers with information that can help them decide when and how to visit your store.

This article explains how to set up a local product feed and how to connect it to your Local campaign. Once set up, your Local campaign will enable you to showcase product-specific offers (for example, highlighting new menu items, promoting new model launches, or feature the availability of new phone devices).

Before you begin

To promote your local products , you’ll need to set up a local product feed that includes your store inventory, product descriptions, images, and prices. Google will automatically create ads showcasing your products across your relevant physical locations. You can use Promotion of local products by connecting one of the following:

Note: Promotion of local products using the Business data feed will show ads on YouTube, Google Display Network, Gmail, and the Business Profile page. Promotion of local products using a local inventory feed will show on the Google Display Network and Gmail only. Learn more About Promotion of local products.

Display ad example for Local ads

Eligibility requirements

To promote the products and services in Local campaigns, keep the following criteria in mind:

  • Local campaigns are available in all countries (with the exception of South Korea, due to country-specific government requirements).
  • All products can be shown on the Display network except those that target legally or culturally-sensitive categories (for example alcohol, gambling, or clinical trial recruitment) due to ads personalization. Learn more about Personalized advertising.
  • Products sold through monthly payments or subscription plans aren't supported.
  • The following types of products aren’t supported for the European Union and Switzerland:
    • Products sold by volume or weight (for example, food products, perfumes, dog food).
    • Energy-efficient products including some lighting, heaters, refrigerators, and other products (access the full list ere).

Tip: Make sure to avoid uploading unsupported products to comply with legal market requirements.

Instructions

1. Create a local product feed using business data feed

First, navigate to the “Business data” section of your account to create a local product feed.

Create local product feed

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] in the upper right corner of your account.
  3. Under “More tools” click Business data.
  4. Click the blue plus button , and then select Local product feed.

Learn more about how to create local product feed in our Local inventory onboarding guide

2. Format your data

Next, use the columns in the CSV template provided to format your product data in your own spreadsheet. Make sure to use the exact column names from the template.

Format your data

  1. Download the CSV template for columns and instructions.
  2. Keep the exact column names in the downloaded CSV and format the product data in your own spreadsheet.

Column

Required?

Description

Rank

Yes

Positive integer to indicate the relative order in which products will show up.

Every row in this column must be a unique, positive, whole number.

Product Item ID

Yes

ID for the individual product in your inventory. Alphanumeric string

This can include a maximum of 50 numbers and letters, but no spaces or special characters.

Title

Yes

Name of the product that will be shown in the ad

String, maximum of 35 characters.

Description

Yes

Description of the product that will be shown in the ad

String, max 127 characters.

Item URL

Yes

URL for the landing page with additional item information

Image URL

Yes

Valid URL that links to an image

Requirements:

  • File type must be PNG or JPG.
  • Image aspect ratio must be between 0.67:1 and 1.85:1. Recommended ratio is 1:1.
  • Image width and height must be more than 360 pixels each. Recommended dimensions are 720x720 pixels.
  • Image size must be less than 11.4MB and less than 6M pixels.

Price

Yes

A number with up to 2 decimal points followed by a space and then the currency code. (for example, “10 USD”)

Store code

Yes

GMB code for your store where this item is available at the price.

If the item is available at 2 or more stores but with different prices, create 2 (or more) rows, one for each store.

For multiple store codes at the same price, you can add multiple stores to each row (up to 100 per row) by separating the codes with a semicolon (“;”)

If a product is available in all stores, enter “<all>” in this column

Sale price

No

Discounted price of the item

A number of up to 2 decimal points followed by a space and then the currency code (for example, “8 USD”)

Must be less than the value in the “Price” column

Note: A minimum of 5 products per store is required in order for the campaign to promote your local products. It’s recommended to select 5 to 10 products.

3. Upload your data

Once you’ve finished formatting your spreadsheet, you’ll need to name your product feed and upload your data.

Upload your data

  1. Name your local product feed.
    • It’s best to use a short name without any spaces.
    • Make sure not to re-use the name of an old data set or feed that you've removed. Google Ads can only recognize new names.
  2. Upload your spreadsheet file.
  3. Click Apply.

Once uploaded, you can view this product feed under “Data feeds” (under Tools & Settings--> Set up--> Business data). Select the name of your feed to acess the data that was uploaded. You can find and fix any errors in uploading your data under “Upload history.”

4. Connect the feed to your Local campaign

After uploading your local product feed to your Google Ads account, you can add it to a new or existing Local campaign.

Keep in mind: A minimum of 5 products per store is required to be selected in order for the campaign to serve these ads. It’s recommended that you choose 5 to 10 products.

Add feed to a new Local campaign

  1. Sign in to your Google Ads account.
  2. Follow the instructions to Create a Local campaign.
  3. When selecting your Local campaign settings, scroll to the bottom and click “Additional settings”.
  4. Select the “Product feed” section to expand it. Check the box that indicates “Use a product feed for this campaign”.
  5. Select Google Ads (Business data feed) or Merchant Center (local inventory feed) as the feed source.
  6. Select the relevant product feed from the dropdown menu (the feed needs to have been previously uploaded to the Google Ads account)

Add feed to an existing Local campaign

  1. Sign in to your Google Ads account.
  2. Go to “Campaigns,” and open an existing Local campaign.
  3. Select Settings.
  4. Scroll to the bottom of your settings, and click “Additional settings”.
  5. Select the “Product feed” section to expand it. Check the box that indicates “Use a product feed for this campaign”.
  6. Select Google Ads (Business data feed) or Merchant Center (local inventory feed) as the feed source.
  7. Select the relevant product feed from the dropdown menu (the feed needs to have been previously uploaded to the Google Ads account).

Learn more about feeds, including how to import and manage your data feeds

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