Set up a local product feed

Local product feeds allow you to promote products and services available at your physical locations. You upload data from your store inventories, including a description, photo, and price, and Google automatically creates local catalog ads for each location.

You’ll add your local product feeds to a Local campaign, which uses these feeds to show ads based on your product inventories at each of your locations. Keep in mind, that you’ll need to create a Google My Business before you can create a Local campaign.

Learn more about feeds, which are a special tool within the business data section of your account. 

This article explains how to set up a local product feed and then connect it to your Local campaign.

Instructions

1. Create a local product feed

First, navigate to the “business data” section of your account to create a local product feed.

Create local product feed

  1. Sign in to your Google Ads account.
  2. Click the tools icon in the upper right corner of your account.
  3. Under “Setup,” click Business data.
  4. Click the plus button and select Local product feed.

2. Format your data

Next, use the columns in the CSV template provided to format your product data in your own spreadsheet. Make sure to use the exact column names from the template.

Format your data

  1. Download the CSV template to see what data to include in your feed.
  2. Use the exact column names in the downloaded CSV to format the product data in your own spreadsheet:
    1. Rank (required): Number that indicates the order in which your products will show as ads. Every row in this column must be a unique, positive, whole number.
    2. Product Item Id (required): ID for the individual product in your inventory. Can include a max of 50 numbers and letters, but no spaces or special characters.
    3. Title (required): Name of your product that customers will see.
    4. Description (required): Description of your product that customers will see.
    5. Item URL (required): URL that customers will land on when clicking on this product.
    6. Image URL (required): Image of your product that customers will see. Enter a URL of the image hosted on your website. Must be PNG or JPG - recommended aspect ratio of 1:1 (square). 
    7. Price (required): Price customers will see. Number with up to 2 decimal points followed by a space and then the currency code (e.g. “10 USD”).
    8. Store code (required): GMB code for your store where this item is available.
      • If an item is available a multiple stores, add a new row for each location.
      • If an item is available at all store enter “<all>” in this column.
    9. Sales Price (optional): Discounted price of item that customer will see. Must be less than value in “Price” column. Number with up to 2 decimal points followed by a space and then the currency code (e.g. 10 USD).

3. Upload your data

Once you’ve finished formatting your spreadsheet, you’ll then name your product feed and upload your data.

Upload your data

  1. Name your product feed.
    1. It’s best to use a short name without any spaces.
    2. Make sure not to re-use the name of an old data set or feed that you've removed. Google Ads can only recognize new names.
  2. Upload your spreadsheet file.
  3. Click Apply.

Once uploaded, you can see this product feed under “Data feeds.” Click on the name of your feed to see the data that was uploaded. You can find and fix any errors in uploading your data under “Upload history.”

4. Connect feed to your campaign

After uploading your data you can now add your local product feed to a new or existing Local campaign.

Add feed to new campaign

  1. Follow the instructions to Create a Local campaign.
  2. When selecting your Local campaign settings, scroll to the bottom and click Show more settings.
  3. Click anywhere on the “Product feed” section to expand it. Check the box for Use a product feed for this campaign.
  4. Select your feed source.
    • Google Ads (local product feed): Select a local product feed that you created in “business data.”

Add feed to existing campaign

  1. Sign in to your Google Ads account.
  2. Go to Campaigns, and open an existing Local campaign.
  3. Click Settings.
  4. Scroll to the bottom of your settings, and click Show more settings.
  5. Click anywhere on the “Product feed” section to expand it. Check the box for Use a product feed for this campaign.
  6. Select your feed source.
    • Google Ads (local product feed): Select the local product feed that you created in “business data.”

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