Turn browsers into buyers with user-generated images in product reviews

October 3, 2019

A recent study shows that Google is the first place consumers go to research a purchase they plan to make, whether online or in-store1. But beyond turning to search to read product reviews, shoppers are increasingly becoming inspired by images, with 50% of digital shoppers saying images helped them decide what to buy. 

To help shoppers feel more confident in their purchases, we’re introducing user-generated images in product reviews on Google Shopping. You can now include review images in your product review feeds, allowing customers to visually connect with what you sell through pictures of previous customers wearing or using your products.

To get started, see our updated schema documentation, and ensure all images you submit are compliant with our policies for user generated images. You can sign up for the Product Ratings program here.

This experience is currently available on mobile in the US, with plans to expand across more Google properties and countries over the coming months.

Posted by Jessica Taylor, Product Manager, Google Shopping



1. Google/Ipsos, “Shopping Tracker”,April - June 2018, Online survey, US, n=2703 adults 18+ who shopped in the past two days
2. Google Consumer Survey January 2019, Shopping & Visualization, n:500

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