Optimisation score is now available in the Google Ads mobile app

13 September 2019

Optimisation score helps you prioritise recommendations for your campaigns so you can achieve your business goals faster and more efficiently. Ranging from 0%–100%, the score is an easy way to see if your account is set to perform at its full potential. Previously, this score was only available on desktop. Starting today, you can see and act on your optimisation score in the Google Ads mobile app.

Example of optimization score in the app

Now, you can review and apply recommendations wherever you are, so you won’t miss out on taking critical action just because you’re away from the computer. In the app, optimisation score helps you easily prioritise your most impactful recommendations – such as adding new keywords, opting into Smart Bidding and removing conflicting negative keywords.


Diesel.ie Logo
Diesel.ie, one of Ireland’s leading fashion and apparel brands, uses the Google Ads mobile app to monitor campaign performance, get helpful notifications and make changes on the fly. They used optimisation score on the mobile app to prioritise, review and apply recommendations on their mobile phones. As a result, they were able to more effectively promote their products and promotions – increasing their traffic by 30X year on year.

To see your optimisation score on mobile, download the Google Ads mobile app on Android or iOS and navigate to the Recommendations page. Use these best practices to get the most out of your account with the Google Ads mobile app.

Posted by Ryan Beauchamp, Product Manager, Google Ads

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