About shop visit conversion window
Setting your shop visit conversion window
The default conversion window for shop visits is 30 days. You can also set custom conversion windows from 1–30 days.
Best Practices for Smart Bidding
We recommend using a 7–day conversion window if you have included shop visits in Conversions and are considering them in your Smart Bidding strategies. Not only can performance be evaluated more quickly, it will also allow the bidding system to be more reactive to changes in user behaviour. We don’t recommend setting conversion windows less than seven days due to differing weekday and weekend shopping patterns.
However for specific business models that require a longer conversion window due to longer purchase cycles (e.g. car dealerships), it's recommended that you keep the default 30-day conversion window. Bear in mind, when using a 30-day window, it will take longer after implementation to optimise the performance of Smart Bidding with shop visits.