About store visit conversion window

The conversion window is the number of days after an ad interaction during which a conversion will be recorded.

Setting your store visit conversion window

The default conversion window for click attributed store visits is 30 days. You can also set custom conversion windows from 1-30 days.

For engaged-view store visit conversions, a visit is counted when a user visits your location within 3 days of watching at least 10 seconds of your ad.

For view-through conversions, a visit is counted when a user visits your location within 1 day of viewing your ad. Learn more about understanding your conversion tracking data.

Best Practices for Smart Bidding

For click attributed store visits, we recommend using a 7-day conversion window if you have included store visits in Conversions and are considering them in your Smart Bidding strategies. Not only can performance be evaluated more quickly, it will also allow the bidding system to be more reactive to changes in user behavior. We don’t recommend setting conversion windows less than 7 days due to differing weekday and weekend shopping patterns.

However, for specific business models that require a longer conversion window due to longer purchase cycles (for example, auto dealerships), it is recommended to keep the default 30-day conversion window. Keep in mind, when using a 30-day window, it will take longer after implementation to optimize the performance of Smart Bidding with store visits.

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