Get support for Comparison Shopping Services

Welcome to the Comparison Shopping Service (CSS) dedicated support page. Use this page to request help with account and campaign onboarding and setup, implementation of campaigns and feeds, optimization of campaigns and feeds, program requirements, and administrative management. You can also share this information with your merchants and allow them to reach out directly.

Optimization

Campaign optimization

Get proactive campaign-level recommendations to help your merchants optimize their account setup and maximize their performance for Shopping ads and local inventory ads. Request assistance regarding campaign structure, bidding, reporting, and expansion into new markets.

Eligibility: Only CSSs may request this support. This service is only available to CSSs in the United Kingdom with a spend of at least $500K per month on Shopping.

To request assistance: Reach out to your PerfX contact.

Feed audits

Get customized feed analysis for Shopping ads and local inventory ads. Your audit includes a feed health review, which will help you maximize ad performance by identifying opportunities to improve overall Shopping data quality for your merchants.

Eligibility: All merchant accounts with a spend of at least $100K per month on Shopping.

To get your audit: Select “Feed audit request” on the service selection form. You should receive your audit within 2 business days.

Feed optimization

Help your merchants optimize their Merchant Center feeds by using Advanced Feed Management and Feed Rules to optimize titles, descriptions, and more. Enhance the overall health and performance of merchant feeds.

Eligibility: All merchant accounts with a spend of at least $500 per month on Shopping.

To request assistance: Select “Advanced Feed Management (AFM) consultation/feed optimization request” on the service selection form

Implementation

Campaign launches

Get help with the creation and implementation of new Shopping campaigns. You can also ask for assistance with modifying existing campaign settings. 

Eligibility: Only CSSs may request this support

For more information: Reach out to your PerfX contact.

Feed implementation

Learn best practices for setting up feeds and get help with adopting new feed formats and expanding into new markets with local inventory ads.

Eligibility: All merchants expanding into local inventory ads, and all merchant accounts with a spend of at least $100K per month on Shopping.

To request assistance: Select “Expanding Shopping ads to new markets”, “Local Inventory ads onboarding”, or “Local Inventory Ads Advanced Feature implementation (MHLSF, Store pickup, On display to Order)” on the service selection form.

Troubleshooting

Troubleshooting for merchants and CSSs

Get real-time technical troubleshooting for Merchant Centre and Google Ads in many local languages.

Eligibility: All merchants and CSSs.

Get Support Team assistance via phone, chat, or email. You can access these channels through the Google Ads help center.

 

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