Google Ads manager accounts (MCC) and Smart Campaigns
A Google Ads manager account (formerly My Client Center or Google MCC) is a powerful tool for handling multiple Google Ads or Smart campaign accounts. With a manager account, you can link several accounts so you can view them in a single location.
Manager accounts are ideal for third-party advertisers such as agencies and marketing professionals, or large advertisers who manage multiple accounts.
Using a Google Ads manager account with Smart campaigns
- Create new account: To create Smart campaign account from within a manager account, click Create new account. You’ll have the option to create either a Google Ads or Smart campaign account.
- Reporting: Standard reporting is available for Smart campaign accounts within manager accounts. Learn more about manager account reporting
Link or unlink your account: Your manager account allows you to easily link and unlink new or existing Smart campaign accounts at any time. See instructions for linking and unlinking accounts to your manager account.