Edit bid adjustments for hotel campaigns or ad groups

Before you begin

You can only edit bid adjustments for locations at the campaign level. Devices and audience bid adjustments can be made at the campaign or ad group level. All other bid adjustments must be made only at the ad group level.

Before creating or editing bid adjustments, it's a good idea to learn how they interact and affect your bid. Learn more about bid adjustments for hotel campaigns

Edit bid adjustments for locations

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

If you want to adjust your bid for locations, you must have first created a targeted location. You can do this by clicking Hotel campaigns in the navigation menu, then Locations in the page menu, and clicking the pencil icon .

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Campaigns.
4. Click on the Workspace filter bar, and select Campaign type.
5. Select the checkbox next to the Hotel and click Apply.
6. Click the Audiences, keywords, and content drop down in the section menu.
7. Click Locations.
8. In the summary table, select the device or location adjustments you'd like to edit, then click Edit > Change bid adjustments. Enter the new bid adjustment, then click Apply.

Edit bid adjustments for check-in day of week, check-in date, length of stay, traveler-set dates, or advanced booking window

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Ad groups.
4. Click on the Workspace filter bar, and select Campaign type.
5. Select the checkbox next to the Hotel and click Apply.
6. Select an ad group from the list.
7. Click Itineraries in the page menu.
8. Select the multiplier category you'd like to edit: check-in day of week, check-in date, length of stay, traveler-set dates, or advanced booking window.
9. To edit an existing multiplier, click the pencil icon in the "Bid Adj." column, enter the new value, and click Save.
10. To add a multiplier, click the plus button , enter your values, and click Save.

Edit bid adjustments for devices

1. In your Google Ads account, click the Campaigns icon .
2. Click the Insights and reports drop down in the section menu.
3. Click When and where ads showed.
4. Click Devices tab.
5. On the filter bar, select Campaign or Ad group from the "Level" drop down.
6. Select a campaign or ad group.
7. In the "Bid adj." column, click the pencil icon .
8. Enter the new bid adjustment.
9. Click Save.

Edit bid adjustments for audiences

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Select a campaign or ad group.
4. From the left page menu, click the Audiences, keywords, and content drop down in the section menu.
5. Click Audiences.
6. On the "Audience segments" card, click Show table.
7. In the "Bid adj." column, click the pencil icon .
8. Enter the new bid adjustment.
9. Click Save.

Related links

• Set bid adjustments with the Google Ads API
• About bid adjustments for hotel campaigns
• About bidding strategies for hotel ads

If you need help with your booking links, contact us or request to chat with a support specialist.