Create an audience list for App campaigns for engagement

When you create an App campaign for engagement, you'll be asked to add audiences. This article goes over how to create a new audience list for App campaigns for engagement.

Instructions

To create a new audience list for App campaigns for engagement, you’ll need to use one of the 4 supported audience list types. You can also use a combination of one (or more) of the 4 supported lists to create a custom audience.

Click one of the list types below to reveal the instructions for how to create it.

Create a list of users who took specific actions within your app

  1. Open the Audience Manager by following the instructions in About Audience lists in Audience manager.
  2. Click the plus button .
  3. Click App users.
  4. Enter your audience name.
  5. Next to “List members,” select Took specific actions within an app.
  6. Select your app’s platform.
  7. In the field under “Look up your app,” enter your app name and select your app when it appears.
  8. Enter the app actions you’d like to target.
  9. Select your initial list size, and then choose a membership duration.
  10. If desired, enter a description for your new audience.
  11. Click Create audience.

Create a list of all app users

  1. Open the Audience Manager by following the instructions in About Audience lists in Audience manager.
  2. Click the plus button .
  3. Click App users.
  4. Enter your audience name.
  5. Next to “List members,” select All users of an app.
  6. Select your app’s platform.
  7. In the field under “Look up your app,” enter your app name and select your app when it appears.
  8. Select your initial list size, and then choose a membership duration.
  9. If desired, enter a description for your new audience.
  10. Click Create audience.

Create a list of users who have (or haven’t) used your app recently

  1. Open the Audience Manager by following the instructions in About Audience lists in Audience manager.
  2. Click the plus button .
  3. Click App users.
  4. Enter your audience name.
  5. Next to “List members,” select Used an app recently or hasn’t used an app recently.
  6. Select your app’s platform.
  7. In the field under “Look up your app,” enter your app name and select your app when it appears.
  8. Next to “App use,” define your list by how recently people used your app.
  9. Select your initial list size, and then choose a membership duration.
  10. If desired, enter a description for your new audience.
  11. Click Create audience.

Create a list of uploaded mobile device IDs

  1. Open the Audience Manager by following the instructions in About Audience lists in Audience manager.
  2. Click the plus button .
  3. Click Customer list.
  4. Enter your audience name.
  5. Next to “Data to upload,” select Upload mobile device IDs.
  6. Select your app’s platform.
  7. In the field under “Look up your app,” enter your app name and select your app when it appears.
  8. Click Choose file.
  9. Select the file you’d like to upload, and click Open.
  10. Select the membership duration.
  11. If desired, enter a description for your new audience.
  12. Click Upload and create list.

Create a custom combination audience

To create a custom combination audience, follow the instructions in Create a custom combination list.

Note: For App campaigns for engagement, any audiences you add to this combination list must be one of the four audience types listed above. If you add another kind of audience list, your App campaigns for engagement ads may not serve.

Keep in mind

  • Choosing an audience list other than the ones listed above won’t cause any immediate errors, but your App campaign for engagement ads may not serve as a result.
  • Be sure to double check that your audience list contains the correct device IDs for your app’s operating system (for example, ADID for Android, and IDFA for iPhone and iPad).

 



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