Hotel Ads reporting metrics are now available in Google Ads. You can view key performance data at the account, campaign and ad group level. (Note: You won't be able to see hotel group metrics in Report Editor, but you can see Hotel ID metrics. If you'd like to see hotel group metrics, click Hotel groups in the page menu).
The Report Editor also contains key hotel attributes which you can view in a customised report.
Report Editor metrics
The Google Ads Report Editor now supports hotel attributes. You can create custom reports using many of the metrics previously available in the Hotel Ad Centre. The following table provides a list of available hotel attributes found in the Report Editor, along with the corresponding metric name found in the previous Hotel Ads Centre interface.
|Report Editor Metrics||Hotel Ad Centre Metric|
|Advanced Booking||new metric|
|Hotel Centre ID||subaccount_id|
|Length of stay||length_of_stay|
Key performance metrics
The following metrics can be found within your Google Ads performance data at the Account, Campaign or Ad Group level in place of the previous Hotel Ads Centre version. To see this data in your Google Ads reporting, you can modify columns to select these metrics.
|Column name||Column category||Hotel Ad Centre Metric|
|Avg. pos.||Competitive metrics||ad_position|
|All conv. value||Conversions||booked_base_price_usd|
|Search abs. top IS||Competitive metrics||slot_position|
|Search impr. share||Competitive metrics||eligible_impressions|
|Search top IS||Competitive metrics||slot|
The following metrics previously available in the Hotel Ad Centre have been discontinued.
- Property: All impressions are under the 'Google search' property
- Booked_total_price_usd: With the Global site tag in Google Ads, you can choose your preferred value for 'All conv. Value' and the currency will be converted into the account currency.