Create a Hotel campaign

Hotel campaigns help you manage bids and budgets for your Hotel ads across multiple campaigns. By targeting different user countries and hotels, you can choose different bid strategies for each campaign and give users detailed information about the hotels that you're promoting.

Note: As Google enhances the new user onboarding process, new Google Ads users may experience an updated workflow. The content below pertains to Google Ads users who have already created, and logged into, their Google Ads account. This page will be updated with more information in 2023.

Instructions

Here are step-by-step instructions for creating a Hotel campaign:

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page that you’re searching for.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down, then click Campaigns.
3. Click the blue plus button, then click New campaign.
4. For 'campaign objective', select Create a campaign without a goal's guidance and click Continue.

1. For 'campaign type', select Hotel and click Continue.
2. Select your linked Hotel Centre account. (Note: If you're new to Hotel campaigns, you'll need to integrate your hotel list and hotel rates in Hotel Centre, or link to a Hotel Centre account created for you by one of our integration partners. Learn how to find an integration partner)
3. Choose your advertising preferences:
   • Campaign name: Enter a name for the campaign. You'll use this name to find the campaign later. You can change the name after the campaign has been created.
   • Bidding: Select which type of bidding to use in your campaign. You can change this setting after the campaign has been created. Learn how to choose a bid strategy
   • Budget: Select how much you're willing to spend on this campaign. Learn how to select a bid amount that works for you
   • Networks: Hotel campaigns show only on the Google Search Network.
   • Devices: By default, ads will show on all devices, including computers and mobile devices. You can adjust your device bids later.
   • Locations: You can use this setting to limit where your ads show to specific user locations. You can change this setting after the campaign has been created.
4. Click Save and continue.
5. Create your first ad group by entering a few pieces of information:
   • Ad group name. Enter a name for the ad group. You'll use this name to find the ad group later. You can change the name after the campaign has been created.
   • Bid. Enter the bid for the ad group. Once you create the ad group, this bid will be applied to the first hotel group 'All hotels', which is automatically created. You can change the bid on the hotel group after the campaign has been created.
     
6. Click Save.
7. You'll be taken to the hotel groups page, where you'll find one hotel group 'All hotels' that targets all the hotels that you can advertise on from your linked Hotel Centre account. Create more hotel groups using subdivisions to make bidding more specific.

Related links

• Subdivide or edit a hotel group
• About Hotel campaigns in Google Ads
• Migrate Hotel campaigns to Google Ads
• About bid strategies for Hotel campaigns

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