Add, edit, or remove audiences for App campaigns for engagement

When creating your first App campaign for engagement, you’ll be asked to define your audience. This article walks you through how to add, edit, or remove audiences from your campaign. If you haven’t already created an audience list, learn how to Create an audience list for App campaigns for engagement.
 

Tips

  • We recommend that you let your existing audience lists take care of targeting, and avoid applying other targets that might narrow down your audience too much (for example, restricting your audience to a single language or country).
  • If you notice that your results fall short of the size of your audience list, there are a couple of things that may have happened:
    • Some users on your audience list might have uninstalled your app.
    • Some users on your audience list might have changed devices.
    • You’ve added targeting that has significantly reduced your audience list.

Instructions

Click an option below to reveal the instructions.

Add new audiences

  1. In the page menu on the left, click Campaigns.
  2. Find the App campaign for engagement you want to add an audience to, and then click its name.
  3. In the page menu on the left, click Audiences.
  4. Click the pencil icon  and then choose an ad group. 
  5. Add your audiences. 
  6. Click Save

Edit your audiences

  1. In the page menu on the left, click Campaigns.
  2. Find the App campaign for engagement you want to edit the audience for, and then click its name.
  3. In the page menu on the left, click Audiences.
  4. Check the box to the left of the audience you want to edit. 
  5. Click Edit.
  6. Choose whether to copy, enable, pause, remove, change bid settings, or create an automated rule for your audience. Learn how to Set up automated rules.
  7. Make your changes.
  8. Click Apply if you’re changing the bid settings, or click Save rule if you’re creating a new automated rule. 

Remove an audience

  1. In the page menu on the left, click Campaigns.
  2. Find the App campaign for engagement you want to remove an audience from, and then click its name.
  3. In the page menu on the left, click Audiences.
  4. Check the box to the left of the audience you want to remove. 
  5. Click Edit, then select Remove.
  6. Click Remove again to remove your audience. 

 


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