Optimize your account with recommendations

Official guide to using recommendations and optimization score.

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Recommendations can help you improve performance by looking at your account's performance history, your campaign settings, trends across Google and more. Optimization score helps you prioritize recommendations across Search, Display, Shopping, Discovery, and Video action campaigns. We’ve seen advertisers that used recommendations to increase their account-level optimization score by 10 points saw a median 14% increase in conversions.1


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1. Apply recommendations that support your business goals

Review recommendations regularly.

Why: Google Ads will continuously identify opportunities for your account and surface new recommendations based on real-time data.

Dismiss recommendations that do not align with your goals

Why: You know your business best, so dismiss any recommendations that don’t align with your goals. Each dismissal will also increase your optimization score. You do not need to apply every recommendation. Goals can change, so you can always come back to view or apply the recommendations you dismissed.


 When you click ‘Dismiss All’ for a recommendation, tell us why. That will help us improve the recommendations that we surface to your account. Another way to improve the recommendations surfaced in your account is to opt your campaigns into a Smart Bidding strategy.


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2. Manage your account more efficiently

Prioritize the recommendations that will have the biggest impact on performance. 

Why: Recommendations predicted to improve performance the most will have a higher score.

Automatically apply the recommendations of your choice.

Why: To save you time, you can choose to apply select recommendations automatically. You can change these selections or opt out of them at any time.

Review optimization score at the level most relevant to you.

Why: Optimization score is available at the campaign, account, and manager account levels.


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3. Analyze recommendations based on your priorities

Filter recommendations by sections.

Why: Recommendations are organized into 6 sections: ads & assets, automated campaigns, bidding & budgets, keywords & targeting, measurement, and repairs.

Review recommendations across Google Ads Editor, the mobile app or Google Ads API.

Why: For more flexibility, recommendations can be applied from Google Ads Editor for offline analysis, on-the-go with Google Ads mobile app, or at scale with the Google Ads API.

Case Study

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Titan Growth, a digital agency, wanted to spend less time on account maintenance and more time on full-funnel strategies for their clients. By automatically applying recommendations, Titan Growth was able to save 2-3 hours per marketer each week. Rita Stanley, Head of Paid Media at Titan Growth, says recommendations “lets our team step out of day-to-day optimizations and focus on client strategy and new campaign types. We have more time to communicate with the client and focus on growth.”


Visit the Recommendations page in Google Ads to get started.



1. Google Data, Global English, July 2nd, 2020 vs July 28th, 2021.

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