Apply your tagless remarketing list to a campaign

While only Showcase Shopping ads can generate users on tagless remarketing lists, you can apply these lists to other campaigns. Learn more about tagless remarketing lists.

Instructions

  1. Create a new "Shopping" campaign, or select an existing Shopping campaign and ad group.
  2. From the page menu along the left, click Audiences.
  3. Click the pencil icon Pencil icon / edit icon.
  4. Under "Add to" select "Campaign" or "Ad group" depending on which level you want to apply the audiences.
  5. Next to “Add to” select either “Select a campaign” or “Select an ad group,” depending on which “Add to” option you have previously selected. 
  6. For the option to add to a campaign:
    • Select the campaign which you’d like to target your list.
    • Choose the targeting method of either “Targeting” or “Observation.” To learn more about these targeting options read About Targeting and Observations for Display Network campaigns.
    • (Optional) Add additional remarketing lists or in-market audiences to your campaign.
  7. For the option to add to an ad group:
    • Select an ad group which you’d like to target your list.
    • Choose the targeting method of either “Targeting” or “Observation.”
    • (Optional) Add additional remarketing lists or in-market audiences to your ad group.
  8. Select “How they have interacted with your business”
  9. Tagless remarketing lists will be under the “Website visitors” section. Alternatively, filter for the term “Showcase.”
  10. Select a remarketing list by checking the box next to it. 
  11. Click Save.

When to use tagless remarketing lists

If you’re having trouble deciding which campaigns to target, think of it in the following way. Advertisers usually think of a user journey as a “funnel”. The top of the funnel is your “awareness” stage. Once a user is aware of your business/product, you can re-engage with them to influence them to consider buying your product through middle funnel formats such as Video or Text campaigns. 


Tip: If you aren’t seeing the lists in your account, see our troubleshooter.
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