About Smart campaigns
AdWords Express campaigns are now Smart campaigns.
Smart campaigns have all the same benefits as AdWords Express campaigns, but with improved features. All your campaigns are now in a single spot, making them easier to track and manage.
Welcome to Smart campaigns! By sharing your feedback with our team, you have an opportunity to shape the future of Google Ads.
- Create an online ad quickly and easily.
- Pay only when people click your ad.
- Attract more customers to your website or Google Maps listing.
- Minimal ongoing management necessary. Google Ads runs your ads for you.
- Reach customers on desktop computers and mobile devices (such as mobile phones and tablets).
- Review the effectiveness of your ads in your dashboard.
These are some of the key features currently available in Smart campaigns.
|Available feature||What it does|
|'Campaigns' overview||This is your account's home base, where you'll find Google-generated performance insights.|
|Critical account alerts||Important notifications about your campaign, billing issues, etc.|
|Verified calls||Shows you the number of calls that you receive from your campaign, along with your clicks.|
|Map actions||Helps you track the number of times that people saw your ad and then clicked your business pin on Google Maps or got directions to your business.|
|Track actions on your website with Google Analytics||Measures how well your website meets your business expectations.|
|Ad scheduling||Choose the days of the week and the times of the day to run your ad.|
Send us feedback
We want to hear about what's working for you in Google Ads and what could be improved. To share your thoughts, click the 3-dot icon in the upper right-hand side of your account, and then click Leave feedback.