Set the number of exchanges for counting message conversions

Starting January 2020, you will no longer be able to create message extensions. Starting February 2020, message extensions will stop showing. Lead form extensions or call extensions provide an effective alternative. Please note all reporting for message extensions will be available until December 2020. 

Once you've set up message extensions, you can decide when a chat becomes valuable to you because potential customers are engaging in a meaningful conversation with your business. This article explains how to set the minimum number of exchanges in a message chat to count as a conversion.

Set the minimum number of exchanges in a chat

  1. Sign in to your Google Ads account.
  2. In the upper right corner of your account, click the tools icon .
  3. Under “Measurement,” click Conversions.
  4. On the “Conversions Actions” page, click the name of the conversion action you want to edit.
  5. Click Edit Settings
  6. Click Message exchanges and enter the minimum number of exchanges for a chat to count as a conversion.
  7. Click Save.

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