About Local campaigns

Local campaigns are designed to help businesses provide their potential customers the information that they need to decide when and how to visit their shops. Local campaigns streamline the process for you, making it easy to promote your shops across Google’s largest properties including the Google Search Network, Maps, YouTube and the Google Display Network. Just add a few lines of text, a budget, some assets and the rest is optimised to help customers find you.

Google Ads Tutorials: Grow offline sales with Local campaigns

To see subtitles in your language, turn on YouTube captions. Click the Settings icon at the bottom of the video player, select 'Subtitles', and then specify your language.


How it works

When you create a Local campaign, you'll just need to define the shop locations that you want to promote. You can set this by linking your Google My Business account or selecting affiliate locations.

Local campaigns are focused on simplicity and growing your offline business goals. You provide us with shop locations, campaign budget and ad assets. Using these inputs, Google’s machine learning technology will automatically optimise bids, ad placements and asset combinations. The campaign aims to maximise your in-store value (using shop visits, call clicks and/or direction clicks) and promote your locations across Google properties and networks.

Local campaigns also use radius targeting for the Google My Business and affiliate local extensions (ALE) locations. The radius can vary depending on the targeted locations and a user’s preference of travel distance to them. Other factors that determine targeted radius include: vertical, population density and existence of competitors.

Where your ads can appear

Your ads will be eligible to appear across Google's properties. This includes the Google Search Network, Google Display Network, Google Maps and YouTube. Here are some of the places where your ads can appear:

Google Maps

A local business displayed on Google Maps A Local services ad for a jewellery shop appearing on Google maps including shop location. A local business displayed on Google Maps including directions

Local campaigns can help you engage customers as they plan visits to different destinations. In the above example (the third image from the left), navigational ads show information that's relevant to your business for things that they might need, want or be interested in.

   

When customers search for businesses or explore a local area within Google Maps, Google matches these actions to your business’s location. Anyone who is located nearby or shows interest in your location may see your ad.

Google Search Network

A local services ad for clothing displayed on Google Maps


Google matches your ad to search terms that are relevant to your business and its location.

YouTube

A skippable local services ad playing on YouTube, including items offered Video ad for a clothing shop that emphasises the ad portion underneath the video. An advertisement for a local business playing on YouTube


Google Ads can show your ads on YouTube where they're most likely to engage potential in-store customers.

Google Display Network

An advertisement for a jewellery shop including shop location Business profile of a clothing shop that highlights various clothing items for sale Business profile of an car shop that demonstrates various cars being offered, as well as location information


Your ads are eligible to appear where they're most relevant on the Google Display Network. Google Ads will optimise where your ads show to get your shops and products the most attention.

Business profile

Business profile representing in-store offers and location attributes.


Local campaigns will help you utilise the business profile page to highlight special in-store offers and products to customers as well as location attributes to entice users to visit.

Gmail

  Example of a Gmail local services ad  


Your Local Campaigns ads can reach users on Gmail across mobile surfaces. This format is currently available to Local Extension Local Campaigns only.

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