Local campaigns are designed to help businesses provide their potential customers the information that they need to decide when and how to visit their shops. Local campaigns streamline the process for you, making it easy to promote your shops across Google’s largest properties including the Google Search Network, Maps, YouTube and the Google Display Network. Just add a few lines of text, a budget, some assets and the rest is optimised to help customers find you.
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How it works
Local campaigns are focused on simplicity and growing your offline business goals. You provide us with shop locations, campaign budget and ad assets. Using these inputs, Google’s machine learning technology will automatically optimise bids, ad placements and asset combinations. The campaign aims to maximise your in-store value (using shop visits, call clicks and/or direction clicks) and promote your locations across Google properties and networks.
Local campaigns also use radius targeting for the Google My Business and affiliate local extensions (ALE) locations. The radius can vary depending on the targeted locations and a user’s preference of travel distance to them. Other factors that determine targeted radius include: vertical, population density and existence of competitors.
Where your ads can appear
Your ads will be eligible to appear across Google's properties. This includes the Google Search Network, Google Display Network, Google Maps and YouTube. Here are some of the places where your ads can appear:
Local campaigns can help you engage customers as they plan visits to different destinations. In the above example (the third image from the left), navigational ads show information that's relevant to your business for things that they might need, want or be interested in.
When customers search for businesses or explore a local area within Google Maps, Google matches these actions to your business’s location. Anyone who is located nearby or shows interest in your location may see your ad.
Google Search Network
Google matches your ad to search terms that are relevant to your business and its location.
Google Ads can show your ads on YouTube where they're most likely to engage potential in-store customers.
Google Display Network
Your ads are eligible to appear where they're most relevant on the Google Display Network. Google Ads will optimise where your ads show to get your shops and products the most attention.
Local campaigns will help you utilise the business profile page to highlight special in-store offers and products to customers as well as location attributes to entice users to visit.
Your Local Campaigns ads can reach users on Gmail across mobile surfaces. This format is currently available to Local Extension Local Campaigns only.